Matt Report

How to readjust when you’re sick of the same old thing

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In this episode, Matt Medeiros is winding down Season 7 by interviewing Kim Doyal, who is “formally” known as the WordPress Chick.  Kim has been obsessed with content since closing out all the service work in her previous business. She is presenting the Content Creator Summit the first full week of March and has a closed Content Creators Facebook group that people have been quickly joining. She and Matt discuss the move to SaaS and how that was a “happy accident” that allows her personality to show in her new business endeavor.

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Matt Report - A WordPress podcast for digital business owners
How to readjust when you're sick of the same old thing
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What you will learn from this Episode:

  • WordPress has been a great space for people to begin to build their business. (3:10)
  • Business owners and the market space have matured with WordPress. The space is consistently moving forward with new products and tools. (5:39)
  • You have to bring more than a statement that I can build your website. You should be able to offer more to keep the business growing and act as a strategic partner to people. (7:30)
  • A freelancer can make the agreement to get ongoing business by offering to partner with a client for a three-month engagement working for free. (9:23)
  • At the end of a three-month engagement, you will know how to measure and what to charge once you see the Return on Investment (ROI) from a working case study. (11:09)
  • As you are working with a client in any arrangement you are building your own content for future clients. (13:12)
  • Getting the “right free customer” is the key to success. (14:02)

    • Journey to a SaasS:

    • Kim had a knack for finding the tools that people need and sharing the knowledge. (15:27)
      • ...more
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