Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me and my executive team. We talk about macro branding strategy and micro religion on how they need to build their brand and reverse engineer their business by focusing on the consumers, which will ultimately lead to more B2B sales.