You’re probably undercharging your beers and overpricing your cocktails and not even realizing it.

If your pricing is based on “what everyone else is doing,” you're not being strategic, you’re just gambling with your margins.

This episode hands you a quick 4-step pricing audit you can run this week to spot hidden profit leaks and reposition your prices without scaring off regulars.

You’ll see exactly where your pricing doesn’t match your guest experience and how to charge more where it actually makes sense.

If you’ve ever felt like you’re working hard but your bar still isn’t making what it should this is why.

What You’ll Learn
🌟 The 4-step pricing audit to uncover hidden margins
🌟 Why copying nearby bars could be draining 20% of your profit
🌟 The most common pricing mistake with premium vs. basic drinks
🌟 How to align your prices with the actual experience you’re offering
🌟 A simple way to mystery shop competitors and finally price with purpose 

🔴 Learn More: 🔴

📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session

🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com

📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation

🚀 Snag my book "How to Make Top-Shelf Profits in the Bar Business!"
Learn 75+ strategies to run it more profitably
→ https://barbusinesscoach.com/book/

Our Partners:

QuixSpec Bar and Restaurant Intelligence
Business intelligence that actually works! Make confident, data-driven decisions that directly impact your bottom line.
https://www.quixspec.com

Dining Alliance
Dining Alliance helps foodservice operators of all sizes unlock real savings and earn CashBack through our industry-leading rebate program.
https://mydiningalliance.com/register/easy/?c=cjps&segment=Restaurant