How To Run For Office

By Raz Shafer, Founder of My Campaign Coach

Every week, we let you hear straight from the best consultants, operatives and candidates in the game, all for one reason: to help you win. You’ll learn something new every week as you listen to campa... more

· Education

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FAQs about How To Run For Office:

How many episodes does How To Run For Office have?

The podcast currently has 96 episodes available.

How To Run For Office episodes:

August 09, 2017 Lean Campaigns Finish First – Spencer Sullivan
It’s hard to run a race if you’re bloated and overweight. Campaigns are the same way. Spencer Sullivan knows how to cut the fat and win with lean campaigns!
Timestamp - Section Title Log:
00:00 Podcast Introduction and Spencer Sullivan Bio
02:26 Spencer’s Background in Politics
05:12 You learn more from your losses than your wins
10:54 What are some of the early lessons you think impacted you most?
19:44 How do you establish trust and ownership within a campaign?
24:54 What are bad business-people have to break as candidates?
32:44 What are time-saving systems you recommend every campaign implement?
37:00 Tell us some pre-announcement steps you encourage your clients to take?
46:54 Identify the biggest money-wasters on campaigns for us
50:06 What does Lean Campaign Strategies do for campaigns?
52:02 Where can people find you online?
52:46 Closing thoughts from Spencer Sullivan
53:56 Closing and Podcast outro
...more
55min
August 03, 2017 How Trump’s Digital Team Broke the Mold in 2016 – Theresa Hong
Love him or hate him, Trump’s campaign was a new animal. Today we’re talking with his Director of Digital Content about how they won the Presidency!

Timestamp - Section Title Log:
00:00 Podcast Introduction & Theresa Hong Bio
02:50 Theresa’s background and how she got connected with President Trump
06:36 Joining the Trump Campaign
10:00 What lessons prepared you to be effective on the Trump Campaign?
14:05 How do you maintain authenticity in social media on the campaign?
22:07 What are some good general rules for content types campaigns need to push?
30:32 What are the top Do’s/Don’ts for a new social media director?
35:20 Make sure your digital content reflects your voice and brand
47:34 What was it like joining the Trump campaign?
52:29 How combined political and non-political experience empowered Trump’s team
55:01 Trump Tweeting = LEEEERRROOOYYYYY JJJJJJJEEEEENNNNNNNNKKKKIIIINNNSSSSSSS
1:01:26 Did you think Trump was going to win in November?
1:06:10 What lessons does Trump’s victory teach us?
1:12:27 What does Political Branding Associates do for campaigns?
1:16:34 Where can people find you online?
1:17:35 Outro and Call to Action
...more
1h 19min
July 26, 2017 Using Facebook to Supercharge Your Campaign – Jenn Gray
Timestamp - Section Title Log:
00:00 Special Announcement
01:51 Podcast Intro & Jenn Gray Bio
04:15 Jenn’s political journey
06:50 Experimenting with Social Media for Business and Politics
14:34 Keys to communicating the principles of Liberty in the digital realm?
21:40 Tips for campaign fundraising on Facebook
26:30 How to build a campaign connection on Facebook
36:20 Easy guide to understanding Sales or Lead Funnels for campaigns
43:40 What can Jenn do to help your campaign?
48:27 More about the Leading Liberty Podcast
50:46 Closing advice from Jenn Gray
53:40 Where you can find Jenn online
54:41 Closing & Outro
...more
56min
July 18, 2017 Secrets to Branding Your Campaign with Ted Cruz’s Brand Strategist – Bonnie Siegel
Timestamp - Section Title Log:
00:00 Special announcement
01:33 Podcast Intro and Bonnie Siegel Bio
03:18 Bonnie’s background and how she developed her political branding concept
06:16 Building Ted Cruz’s Brand
12:14 Identifying your brand’s “product discipline”
14:02 Applying corporate branding principles to Ted Cruz’s campaign
22:29 The candidate defines the brand. Building a candidate around a brand won’t work.
28:02 How the Trump, Clinton and Cruz campaign branding impacted the 2016 race
35:28 Making your brand stand out
37:32 How should candidates start working to identify and build their brand?
42:02 You MUST set yourself apart as a unique political force, within your race.
46:32 What do you do after you define your core branding elements?
50:41 How does Political Branding Associates help campaigns?
54:48 Closing advice from Bonnie
55:44 Where can people find you online?
...more
58min
July 13, 2017 Why Running for Local Office Matters with Ross Kecseg
00:00 Podcast Introduction and Ross Kecseg Bio
01:30 How Ross got started in politics
04:35 You can’t change the policy unless you change the politicians
08:27 How can candidates prepare better to interview for endorsements?
15:47 Your “Why” Matters
20:31 Why running for local office is important
27:12 How to fundraise for local or state level races
35:54 Planning early may not make campaigns easy, but it’ll make them much more simple.
39:15 What should future candidates do TODAY to prepare for a run in the future?
44:30 Preview of “Questions to Ask BEFORE You Run For Office” free download
48:46 What does Empower Texans do for activists and candidates in Texas?
52:34 Closing thoughts from Ross Kecseg
54:32 Where you can find Ross online
55:07 Podcast closing and outro
...more
56min
July 07, 2017 Using Business Strategies to Super-Charge your Campaign with Scott Beebe
Important Topics and Time Stamps from the Podcast:
00:00 Podcast Introduction and Scott Beebe Bio
02:10 Scott Beebe’s background and how he ended up playing as a starter for the USC Gamecocks.
09:05 How’d you get involved in coaching and what role does it play in business success?
13:21 How can business coaching wisdom help political campaigns?
18:27 Why having a Vision, Mission and Values matters for your campaign - even more than your business!
34:25 The importance of understanding your own personality and abilities
46:45 How does building effective campaign systems supercharge your race?
49:35 Where can people find you online?
50:38 Conclusion and Podcast Outro
...more
52min
June 29, 2017 Ground Game Wins Elections with Dan Tripp
Timestamp - Section Title Log:
00:00 Free course offer
00:50 Podcast Intro and Dan Tripp Bio
03:12 How did you get started in politics?
14:12 What does Ground Game Strategies LLC do for campaigns + Important ground game tactics
29:37 What sets Ground Game Strategies LLC apart from other vendors?
36:54 What were some of the initial steps you took before you ran for office?
43:56 How do you approach picking staff for campaigns?
51:52 Closing advice for candidates
53:22 Where can folks find you online?
54:00 Podcast closing and outro
...more
55min
June 20, 2017 How to Beat Incumbents with Dr. Brian Byrd
Important Time Stamps and Notes:
00:00 Podcast Introduction
00:25 Councilman Brian Byrd Bio
01:36 Brian Byrd’s background and how he got involved in politics
03:40 What was involved in your process of deciding to run for office?
08:55 How did the campaign impact your relationship with your wife and what role did she play in the campaign?
14:27 How did you approach building the campaign plan?
17:36 What are some of the ways that the My Campaign Coach Advanced Candidate Course helped prepare you for the campaign trail?
26:14 How did your knowledge of voter concerns, from your thousands of conversations at their doors, influence your race?
33:00 How did you approach fundraising in your race?
38:18 What were some of the big hurdles that faced you on the campaign and how did you overcome them?
47:50 What are some of the most important things for candidates to know as they’re starting their campaigns?
52:56 Podcast Closing and Outro
...more
55min
June 12, 2017 Lessons Learned from a Tight Race with Ian Swanson
Timestamp - Section Title Log:
00:00 Podcast Introduction
00:54 Ian Swanson Bio
01:58 How did you get involved in politics?
05:17 What factored into your thought process as you decided to run for office?
11:19 How did you communicate the contrast between you and your opponent, especially in light of the fact that it was a “non-partisan” race?
13:00 What was the process you went to when you started building your campaign plan?
14:26: How did you build out your block-walking/canvassing program?
15:24 What do you feel like went very well on the campaign?
17:28 What made your block-walking program so successful?
26:30 How did you approach fundraising for your campaign?
32:00 “3 things I did in every fundraising call.” - Ian Swanson
34:35 What are some areas you think you should have done better during the campaign?
37:54 What types of resources do you wish you’d had access to when you were planning your campaign?
42:38 Making an impact at the door
48:18 Closing thoughts and Outro
...more
51min
June 08, 2017 Communicating on the Campaign Trail with Matt Mackowiak
Important Time Stamps and Notes:

00:00 Podcast Introduction

00:24 Matt Mackowiak Bio

01:22 Matt’s background in politics

12:41 What do you look for in clients? Who do you like to work for vs won’t work for?

18:35 What are some good ways to prepare Candidates in communication fundamentals?

25:12 What exercises do you walk candidates through to help prepare them for media interviews, debates, etc?

33:48 Dealing with Wave elections and looking back at the Trump phenomenon

44:05 Do you think has truly changed after 2016 vs what will go back to normal?

51:46 Talking about the Travis County GOP Chair craziness in 2016

55:21 Where can folks find you online?

56:25 Adios and outro
...more
58min

FAQs about How To Run For Office:

How many episodes does How To Run For Office have?

The podcast currently has 96 episodes available.