Today's episode is packed with value for anyone thinking about the daunting challenge of college costs. Our guest, Seth Greene, is the founder of HowToFindMoneyForCollege.com and a leading authority in helping families navigate the ever-increasing expenses of higher education. Drawing from his personal journey and years of experience, Seth's company has helped families save over $30,000 per year, per child, through smart financial aid optimization and strategic planning.

Host Dave Wolcott dives deep with Seth, who shares not only his own story—starting with his family's struggle to pay for Syracuse University—but also the surprising methods his firm uses to "game the system" and maximize college financial aid legally and intelligently. In a market where tuition is rising and the value of a degree is under constant debate, Seth's advice offers hope and real solutions for parents, grandparents, and even future students themselves.

Listeners will find this episode especially useful whether their children are toddlers or already in college. Seth's straightforward strategies are designed to protect family wealth and open doors to significant college savings—sometimes well into six figures over four years.

In this episode, we discuss:

1. The biggest misconceptions about who qualifies for college financial aid

2. How to legally manipulate your Expected Family Contribution (now called the Student Aid Index)

3. Why 529 College Savings Plans might actually hurt your financial aid eligibility

4. Creative structures like using cash value life insurance and business income planning to reduce college costs

Tune in to discover actionable, little-known strategies that could transform your family's education funding—and your overall wealth trajectory.