The Revenue Formula

How to scale past $10M ARR and more (With Maja Voje)

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How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.

We got Maja Voje, also known as the GTM Strategist, to join us and share her thoughts on this and more.

  • (00:00) - Introduction
  • (02:34) - Challenges in Scaling Beyond 10 Million
  • (03:30) - Inbound Marketing Struggles
  • (04:50) - Outbound and ABM Strategies
  • (07:05) - AI SDRs and Personalized Outreach
  • (11:52) - Navigating LinkedIn's Compliance Issues
  • (13:53) - Humanization vs. Automation in GTM
  • (19:21) - Adapting to AI in Product Market Fit
  • (21:54) - Revisiting Messaging and Pricing Strategies
  • (25:38) - Outcome-Based Pay in the Workforce
  • (26:33) - Understanding Value Metrics
  • (27:55) - Pricing Experiments and Strategies
  • (36:49) - Adopting AI in the Workforce

    • This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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