In this episode of Beyond the Noise Agency M&A expert Jim Houghton, partner at Waypoint Partners talks about the current market in consultancy mergers and acquisitions. Houghton shares his extensive experience of the best way to go about buying and selling PR agencies in a changing market.

David Andrews is partner and co-head of the London investment team at LDC, the largest private equity firm in the mid-market and responsible for many successful PR agency deals in recent years.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, listen in the browser above or on your favourite platform.

Andrews talks about investment strategies for PR firms and what buyers and sellers are looking for in terms of deals and long-term growth.

Between them, Houghton and Andrews have been involved in deals and investments involving Omnicom, Teneo, Blue Rubicon, Instinctif and Headland.

Both talk of a slightly subdued Q1 this year but recognise growing interest from private equity in certain times of comms consultancy.

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