The ITPro Podcast

How to sell cybersecurity without the FUD, ft. Breaking Through in Cybersecurity Marketing


Listen Later

It’s not every day that cybersecurity marketing professionals get to speak to one another, compare notes, and come up with innovative solutions for getting their voices heard.

Despite being a cornerstone of the tech industry, cybersecurity is in need of constant marketing on its behalf. Developers need individuals willing to enter the boardroom to advocate for their product and cybersecurity marketers have to arm themselves with the right storytelling skills to get their message across.

The Cybersecurity Marketing Society describes itself as a community for cybersecurity marketers to network, share skills, and learn from one another – but what does this mean in practical terms?

In this episode, Jane and Rory speak to Gianna Whitver, co-founder & CEO at the Cybersecurity Marketing Society, and Maria Velasquez, co-founder & chief growth officer at the Cybersecurity Marketing Society, to discuss their work in the sector and the realities of running a podcast all about cybersecurity marketing.

Read more:
  • https://cybersecuritymarketingsociety.com/
  • https://cybersecuritymarketingsociety.com/podcast/
  • How AI is transforming businesses in the tech channel
  • Mandiant exec thinks AI could boost diversity in cybersecurity
  • Security and marketing are the top software spending priorities for 2023

...more
View all episodesView all episodes
Download on the App Store

The ITPro PodcastBy ITPro

  • 5
  • 5
  • 5
  • 5
  • 5

5

1 ratings


More shows like The ITPro Podcast

View all
More or Less by BBC Radio 4

More or Less

889 Listeners

The Martin Lewis Podcast by BBC Radio 5 Live

The Martin Lewis Podcast

83 Listeners

The Infinite Monkey Cage by BBC Radio 4

The Infinite Monkey Cage

2,097 Listeners

WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,646 Listeners

The Vergecast by The Verge

The Vergecast

3,704 Listeners

The Bottom Line by BBC Radio 4

The Bottom Line

36 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

226 Listeners

Cybersecurity Today by Jim Love

Cybersecurity Today

181 Listeners

FT News Briefing by Financial Times

FT News Briefing

655 Listeners

Behind the Money by Financial Times

Behind the Money

225 Listeners

Cyber Security Headlines by CISO Series

Cyber Security Headlines

138 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,043 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

801 Listeners

The Rest Is Money by Goalhanger

The Rest Is Money

186 Listeners

Unhedged by Financial Times & Pushkin Industries

Unhedged

179 Listeners