Today Greg is joined by Emma Lawler, the founder of Velvet, an infrastructure provider for cross-platform app authentication and monetization. In this episode, Greg and Emma talk about what trends are worth attention in an post-web3 world and why the Pick-and-Shovel Play could be the most exciting opportunity right now.  ►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emma Lawler:
https://www.velvet.cash/
https://twitter.com/emmaryanlawler
https://www.emmalawler.com/ SHOW NOTES:
0:00 - Intro
7:53 - Takeaways from working at The Skimm
18:45 - Business trends to pay attention to
33:56 - Why your should build a "boring" business

How to Sell Picks and Shovels in an AI World

This is the startup ideas podcast. Hosted by Greg Isenberg (CEO Late Checkout, ex-advisor of Reddit, TikTok etc).



Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

I’m joined by Jason Yanowitz, Co-Founder of Blockworks, to discuss some of the most profitable business ideas on his mind: building an AI Chief Operating Office for companies, starting a business in the men's health industry, building a B2B niche media brand, and so much more. 

This $20M/year Founder shares his 3 top business ideas with me

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart;, a Digital Product Design agency. We discuss various $1M-$10M business ideas, including an AI-powered brown noise device, a more sophisticated brand of male sex toys, an infoproduct to break phone addiction, and so much more. 

Jonathan Courtney Gave Away 3 Crazy Cash-Flowing Business Ideas

I’m joined by Jason Cohen, a four-time entrepreneur and current Chief Innovation Officer of WP Engine, to discuss his three best startup ideas: a tool for optimizing social media replies, a simpler, lower price segment, and helping people make practical, simple strategies. 

$100M+/year founder Jason Cohen reveals a brilliant startup idea built on top of Twitter

I’m joined by Jordan Mix, Operating Partner at Late Checkout, to discuss some of the best business ideas on his mind: a productivity app that will kill Notion, the “upside down” desktop app, a brand-in-a-box service for internet-native companies, and so much more. 

3 Easy to Start Big Startup Ideas with Jordan Mix

I’m joined by Kevin Rose, serial entrepreneur and technology investor. We discuss some of his best startup ideas: creating interactive podcasts with the help of AI, a nostalgic TV experience with old shows and commercials, using AI to talk to the dead, and so much more. 

How to Sell Picks and Shovels in an AI World

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