While co-branded credit cards have dominated consumer wallets for decades, a new option is emerging in the payments landscape. Co-branded debit cards represent an untapped opportunity for brands to deepen customer relationships while addressing the preferences of a generation that increasingly chooses debit over credit.

Derek White, CEO of Galileo Financial Technologies, has been at the forefront of this shift. Under his leadership, Galileo recently powered Wyndham Rewards’ launch of what's being called the industry's first co-branded debit card in the US. "The opportunity is huge here, where we have customers that have a deep loyalty with the brand," White explained.

The timing for this launch is strategic. 30% of customers are pulling out debit cards when making purchases at major travel and entertainment brands, "even though they're not getting rewards associated with it." This value gap represents millions of transactions where brands could be deepening customer relationships but aren't.

Listen to this Tearsheet podcast episode with Derek White to learn about how co-branded debit cards are creating new monetization opportunities for brands, what consumer behaviors are driving this new product, and how the convergence of AI, blockchain, and quantum technologies might fundamentally change how money moves through payment systems.