EAB’s Earl Sires and Mike Laracy examine the “digital sprawl” problem that plagues many college campuses and discuss tips and tools for cutting through all that complexity. Rather than relying on overworked programmers and statisticians, the two urge campus leaders to use an education data platform to tame the sprawl and facilitate direct access to the data by those tasked with making strategic decisions. They also demystify terms like predictive modeling and identify use cases that illustrate how critical advanced data analytics can be to establishing a more effective, data-informed culture at your school.