In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle. 

Refusing to settle for a life dependent on medication and steroids, Caragh took matters into her own hands—turning to food as a tool for healing. What followed was not just a personal transformation, but the birth of SUPERKEEN: a brand on a mission to make healthier, natural food options more accessible, supporting gut health and nourishing the body from the inside out.

Tune in as Caragh shares how adversity became her launchpad, why she believes food is powerful medicine, and what it really takes to build a business with purpose.

Caragh’s advice:

• When you’re new to entrepreneurship, it’s ok not to know everything, eg. sales forecasting
• Don’t strive for perfection straight away because you’ll disappoint yourself; instead, learn and grow steadily
• As you work on building a business, take good care of your own health at the same time
• Story-telling is vital in spreading your message and your mission
• Use a timeline to illustrate why and how you have developed as you have
• In sharing your motives you will allow others to share their own stories, and to identify with you
• Being yourself is not self-promotion, it’s inclusive and brings others in
• Find time to congratulate yourself on your achievements

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence

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