Welcome to your training. I hope you enjoyed the video. But now it’s time to begin. It’s time to know all the secrets on how to spend less money.

This is a 2,000-word training manual that will walk you through becoming a Shopping Sniper, and in turn, teach you how to spend less, save more money and allow you to focus on what’s really important.

Why Are Americans Addicted to Shopping?

You’d think because of the economic crash in 2008 that Americans would be a lot more conscious of their spending. You’d also think Americans would have toned down their shopping just a little bit, but instead, shopping totals have increased.

In April of 2013, retail shopping sales increased by 0.1%. Not a huge increase, but an increase nonetheless.

We are a culture of consumerism. It’s been ingrained in our DNA to want stuff, to keep up with the Joneses, to “shop till you drop.” It’s no wonder why American’s have trouble saving their money — they’re spending it while they shop.

Shopping is so popular that we have TV shows based on it, including:

* My Shopping Addiction

* Supermarket Sweep

* HSN & QVC

* Million Dollar Shoppers

* Extreme Couponing

* The Entire Style Network

* Guy’s Grocery Games

We are being brainwashed into shopping. Shopping has become a skill and a sport in our country. In fact, the only way to avoid being sold to is to go to sleep. That is until dream TV is invented.

Exposing 5 Retail Store Marketing Secrets

I’ve been working in retail stores since I was 13 years old. I’ve also spent time as the head of marketing for a chain of retail stores. My job was to make people buy more stuff, and I learned these secrets from the best and the biggest stores in the country.

As a former marketing director, I know what goes into making people buy more and buy often. My job was to create colorful circulars (newspaper ads), packed to the brim with coupons.

I filmed funny TV commercials, created ads for magazines and spots for radio. I did whatever it took to get my brand in front of your face, over and over again.

I’ve learned a lot during my time, and I think it’s time I expose myself…I mean my secrets to retail marketing. Having this knowledge will give you power and make you a better Shopping Sniper

Secret #1: No Clocks, No Windows

The simple reason for the this is because the stores don’t want you to pay attention to the time. They also don’t want you to realize how nice it is outside. By denying you insights to the outside world, they hope to keep you in the store and shopping longer.

They also play very easy-to-listen music throughout the store. This music is meant to put you in a good mood to increase your shopping time. Oh, and they always crank the AC in the summer. Feels so good to shop in the mall during the summer, doesn’t it?

Secret #2: Loss Leaders

Walmart is well known for this marketing tactic, especially during the holiday season. Loss Leaders are products that are very popular and desirable, so the stores will sell these items at the lowest possible price without losing any money — however, Walmart is known for actually losing money on these items.

The trick is to get you into the store by pricing these desirable items so low that you can’t pass up that kind of deal.