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This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.

• The significance of reviews in modern purchasing decisions  
• The rise of AI-generated reviews and implications for consumers
• Overview of the study and its findings on review fraud 
• Tips for identifying suspicious reviews  
• Discussion on the practice of review hijacking and its impact on businesses  

ADDITIONAL RESOURCES
Original study:
https://askfortransparency.com/research/high-cost-of-review-fraud/

Google Business Profile monitoring by Whitespark:
https://whitespark.ca/local-platform/

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