We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.

In this episode:

• Google Business Profile emails reminding owners to follow policies
• Introduction of Google's experimental AI mode
• Building content on YouTube vs your own site
• How building your presence on "rented ground" (social platforms) creates vulnerability
• Real experience with Google Business Profile suspension
• Improvements in Google's appeal process
• Prevalence of SEO spam emails offering SEO services
  
  Stay tuned for a follow-up episode where we'll document the entire Google Business Profile appeal process and timeline.
  
  
  

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Meredith's Husband
https://www.meredithshusband.com

Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website.

👉 Watch > How to use the SQSP AI SEO tool
https://seiq.meredithshusband.com/c/staging/using-the-squarespace-ai-seo-tool-db9485ab-bcbc-45a1-8d41-5aa9ba6c09fc

Episode Summary
The new Squarespace AI SEO tool offers limited but potentially useful features for beginners, focusing primarily on generating metadata and image alt text. While not a comprehensive solution for serious SEO efforts, it provides a decent starting point for those with no previous optimization.

Episode Key Points

• AI-generated metadata won't improve rankings as Google doesn't use meta descriptions as ranking factors
• The image alt text generator creates reasonably accurate descriptions but sometimes they're excessively long
• Tool might help beginners catch up but won't provide competitive advantage as all Squarespace users have access
• Squarespace works well as an affordable starting point but isn't ideal for long-term business growth
• Recommended approach: use the tool to fill gaps in your SEO foundation, then customize and improve upon the suggestions
• Consider Squarespace a stepping stone toward more robust platforms like WordPress or Wix

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Meredith's Husband
https://www.meredithshusband.com

Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.

Link to the lesson mentioned during this episode:

Watch > How to use Google Search Console

In this episode, we discuss... 

• Google's "Core updates" evaluate a website's general approach to SEO, not specific elements
• These larger updates happen only once or twice yearly, compared to hundreds of routine updates
• Small business owners and DIY SEO practitioners are most vulnerable to negative impacts
• Google Search Console is the only reliable tool to determine if your site has been affected
• Third-party ranking tools often get disrupted during major updates as they violate Google guidelines
• Sites creating content primarily for SEO rather than human value are most likely to be penalized
• AI-generated content is particularly vulnerable if it lacks original expertise or genuine value
• Quality content should provide original information, comprehensive coverage, and demonstrate expertise
• Content should be structured logically (like content hubs) to show comprehensive topic coverage
• Mobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors
  
  
  

---
Meredith's Husband
https://www.meredithshusband.com

We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance. 

Resources mentioned:

How to "no-index" pages
https://seiq.meredithshusband.com/c/resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376

How to "de-index pages
https://seiq.meredithshusband.com/c/resources/how-to-remove-pages-from-google-52de78eb-de2c-4317-9696-3e21b7ff1c71

TIMESTAMPS:
[0:39] Introduction
[1:31] Why Create Private Pages for Clients 
[2:15] SEO Issues Related to Private Pages 
[3:39] How Google Finds Your Unlinked Pages
[4:55] How Often Do Private Pages Get Into Google?
[6:01] Outside Platforms
[7:18] No-indexing Pages 
[8:32] Best Practice Solution for Private Webpages
[9:01] The Problem Giving Passwords to Clients
[12:05] Taking a Page OUT of Google

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Meredith's Husband
https://www.meredithshusband.com

This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides...

[5:45] 3 strategies that require minimal time for maximum impact
[6:21] Enhancing your Google Business Profile
[7:55] Optimizing calls to action with testing 
[8:43] Revamping old blog posts 

Have questions about SEO? Follow this link to send it to me! 
https://seiq.meredithshusband.com/c/questions/

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Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Meredith's Husband
https://www.meredithshusband.com

The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.

[0:24] A recent encounter with another SEO practitioner 
[3:01] The concept of the 'AI Search Fallacy' and misunderstandings 
[3:37] Comparative analysis of search results from ChatGPT and Bing 
[7:09] Predictions for SEO's evolution alongside AI  
[10:04] Encouragement for adaptation rather than fear of obsolescence

Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

---
Meredith's Husband
https://www.meredithshusband.com

Was this helpful? Leave a review!
https://g.page/r/CVs16A3t1J44EAI/review

This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.

• The significance of reviews in modern purchasing decisions  
• The rise of AI-generated reviews and implications for consumers
• Overview of the study and its findings on review fraud 
• Tips for identifying suspicious reviews  
• Discussion on the practice of review hijacking and its impact on businesses  

ADDITIONAL RESOURCES
Original study:
https://askfortransparency.com/research/high-cost-of-review-fraud/

Google Business Profile monitoring by Whitespark:
https://whitespark.ca/local-platform/

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Meredith's Husband
https://www.meredithshusband.com

VOTE HERE
https://www.surveymonkey.com/r/BNM9PZS

Meredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPT

Timestamps
[0:24] Today's Episode
[6:01] How is the new Course different from the Podcast
[8:28] VOTE... 

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Meredith's Husband
https://www.meredithshusband.com

This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence.

Key Points
[0:33] Getting your site into ChatGPT (Bing) 
[2:25] Where ChatGPT search results come from
[3:30] Google's Gemini vs. ChatGPT 
[5:01] How AI searches work
[6:00] Where ChatGPT wins... 
[6:28] How do you get your website into AI search results?
[6:52] Does anybody actually use Bing? 
[7:44] E-A-T: Expertise, Authority, Trustworthiness 
[8:24] My upcoming Course

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Meredith's Husband
https://www.meredithshusband.com

The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes. 

[0:24] ChatGPT + Bing vs. Google
[3:22] Does Bing use Google?
[4:38] Hey Google, please shut up
[5:33] ChatGPT vs. Google & other AI Tools
[6:33] SEO is Dead?
[7:00] How Does ChatGPT Search Work?

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Meredith's Husband
https://www.meredithshusband.com