Meredith's Husband | SEO for People Who Don't Like SEO

I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites.

Add me to your GSC!
https://seiq.meredithshusband.com/c/resources/add-users-to-google-search-console-38d69737-3dd7-4a7a-b840-76dd446763cf

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Meredith's Husband
https://www.meredithshusband.com

This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy.

Resources mentioned in this episode
Niche Blogging DEMO:
https://seiq.meredithshusband.com/c/resources/niche-blog-topics

Timestamps
[0:00] Use Your Blog to Be Happy
[0:23] Use your blog to do things that make you happy
[5:33] Explore potential new services
[6:07] The parts of your business you like the most
[6:42] Another benefit of niche blogging
[7:43] The danger of making a mistake with your blog

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Meredith's Husband
https://www.meredithshusband.com

In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals.

Timestamps
[2:09] The new Performance Coach
[3:52] The result of 1% gains
[4:48] The Most Persistent SEO Myth
[5:35] How SEO actually works
[6:56] A Case Study
[8:03] Building SEO muscles
[9:03] Remember this... 
[9:52] You can't make good decisions with bad information

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Meredith's Husband
https://www.meredithshusband.com

In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape.

Timestamps
[0:00] How AI Continues to Change SEO
[0:35] How is AI changing SEO?
[1:57] A couple of certain changes...
[4:02] The internet is littered with affiliate websites
[5:06] Less traffic will be going to affiliate sites
[5:25] Focus on specific keywords?
[6:19] Using related language
[7:54] My point... specific words are becoming less important
[8:27] You still DO want to include keywords
[10:02] The takeaway for small business owners...

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Meredith's Husband
https://www.meredithshusband.com

How to shift the perspective of a blog from being "salesy" to actually being valuable to readers, using one of Meredith's blogs as an example.

Resources Mentioned
The Ultimate Blog Checklist
(https://seiq.meredithshusband.com/c/resources/blog-seo-checklist-ddf0dc7c-af76-41f2-9915-ec4c83c87a6d)

Timestamps
[0:25] Last Week Recap
[2:35] The purpose of your blog...
[4:08] Changing the Perspective
[7:14] Creating image captions and Alt Tags
[8:54] Who is your blog audience?
[11:15] Linking blogs to the rest of your site

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Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss her recent blogs and how to make them stronger. Meredith's husband reviews a single blog, noting that while the content is good, it's better suited to be content for the main website rather than a blog post. He explains how to adjust the blog to provide more value and engage readers without being overly sales-oriented.

Additional Resources:
Episode 9: Tips & Ideas to Create Useful Blogs
Episode 42: How to link your blog for better SEO
Episode 97: The Ultimate Blog SEO Checklist

Timestamps:
[1:56] Bad Blog Idea: Why you should buy my stuff
[3:03] Change the Perspective
[3:44] Potential Perspectives
[6:00] Making a blog more social
[7:14] Blogging your sessions?
[8:16] Create a Case Study from a session
[9:52] What is Image Alt Text?
[10:41] Keywords in Image Alt Text
[11:33] Add image captions

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Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?” 

Although he enjoys working directly with business owners, he usually has to decline these requests.

Instead, he presents options in the episode to “...work with you” vs. "...work for you".

Resources mentioned in this episode
- SEIQ Platform

Timestamps
[0:24] Can you hire me to do your SEO?
[0:59] My Own Clients
[1:52] How Marketing Agencies Build a Team
[2:35] I work WITH clients - not FOR them. 
[4:03] How you CAN hire me - FOR FREE
[4:55] The Pro Level
[5:28] The Mentoring Option
[6:14] The Number of Mentoring Seats

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Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:

1. Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
2. Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
3. SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
4. Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
5. Call to Action (CTA): Regularly test and update your CTA to see what converts best.

Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed 
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes... 
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband

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Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.  

Resources mentioned:

• Episode 41: How to use your Google Business Listing

Timestamps
0:00 Introduction
[1:05] Clarification: Email landing pages for SEO
[2:15] No Measure of Importance
[3:34] The Importance of Google Entities
[5:04] Takeaway No. 1: Google Business Listings
[5:26] Takeaway No. 2: Mentions
[8:12] Does Meta Data in images help SEO?
[9:49] Three Takeaways from the Google Algorithm Leak
[11:41] The Google Ads conspiracy theory

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Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".

This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.

Timestamps
0:41 The Google Leak is not a Nothing Burger
2:57 Clickstream Data
3:49 Chrome was created (maybe) to get more information
4:24 Links from high traffic sources
7:38 What is a Highly Trafficked Page?
9:49 Local Business Citations are Dying
10:57 Local Premium Listings
12:46 Always link from your homepage...
16:31 Link to your important pages from popular blogs

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Meredith's Husband
https://www.meredithshusband.com