Meredith's Husband | SEO for People Who Don't Like SEO

Is AI getting better at doing SEO, and does that mean you can eventually just hand it the whole job?

AI does continue to improve, but better AI doesn't change the difference between using a tool and relying on one. If everyone could press the same "do my SEO" button, the button can only ever make you even with everyone else, never ahead of them.

This episode discusses:

1. Using AI vs relying on AI
2. The "Garbage in, garbage out" principle
3. Feeding your AI project the right data
4. The hammer analogy

You'll walk away understanding which parts of SEO to hand to AI, and which parts still require you to make the decisions.

Timestamps
[0:00] Introduction
[0:35] The two most common listener questions
[1:25] Using AI vs relying on AI
[1:50] Why out-of-the-box AI is not an SEO consultant
[2:15] Where AI connectors are headed
[3:00] The colleague who refused to adapt
[4:45] Garbage in, garbage out
[5:00] Feeding your AI project the right data
[6:20] The hammer analogy
[7:45] Why one-button SEO keeps you even with everyone else

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Can I just ask Claude or ChatGPT to do my SEO? 

Technically yes, but there are three potential problems every website owner needs to understand first. 

Remember AI's objective is to make you happy in the immediate term. That doesn't always mean the same thing as giving you good advice. 

1. AI delivers tips with complete confidence whether it's right or wrong
2. AI has no strategic framework 
3. AI often bases suggestions on SEO myths

This episode explains all three, and the alternative that's coming soon

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Timestamps
[0:30] Introduction
[1:32] Confident Advice Can Be Wrong
[1:53] Garbage In Leads To Garbage Out
[3:42] The Hidden Text Spam Example
[6:16] Why Random Tips Fail SEO
[7:48] Training AI Replaces Prompt Engineering
[10:15] Sam Altman on AI and Your Job
[12:02] Building an SEO Database With Strategy
[14:15] The Future of SEO With AI
[14:40] Closing

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Google released updated guidance for optimizing websites in both traditional and AI-powered search. The message is clear: SEO hasn't changed as much as you think. In this episode, Meredith's Husband walks through the new guidance from Google's and explains what it means for you as a website owner.

Get the full article with links discussed in the episode:
https://www.meredithshusband.com/blog/google-ai-seo-guide

Timestamps
[0:00] Introduction
[0:42] Why AI bots still use Google for search
[3:42] AI plus SEO crash course update
[5:56] Walking through Google's new guidance document
[6:45] Is SEO still relevant for AI search?
[9:00] Creating unique, helpful, people-first content
[13:31] Technical structure that supports visibility
[15:29] Myth busting: chunking, LLMS.txt, and more
[18:22] Agentic search experiences
[19:00] Summary: Four Key Points from Google

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.

Timestamps
[0:00] Introduction
[0:30] Overview of Google developer conference updates
[1:05] AI-generated image detection and YouTube disclosure requirements
[3:10] Google Gemini and Google Business Profiles
[3:51] AI impressions now tracked in Google Search Console
[4:45] AHREFS report: word count and AI citations
[6:10] ChatGPT vs. Google: traffic comparison
[7:20] How ChatGPT cites results for purchase-related searches
[8:15] AI citations pulling from deeper in search results
[9:10] Tips for getting cited in AI search and newsletter mention
[10:05] Closing

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why lifetime pricing at that level raises red flags, and what Adobe's $2 billion acquisition of Semrush might signal about the tool's long-term value. 

Timestamps
[0:00] Introduction
[0:45] The question: Is Ubersuggest worth $290 lifetime?
[0:57] What Ubersuggest claims to do
[1:11] Neil Patel's history in the SEO industry
[1:33] Why past reputation matters when choosing tools
[3:17] The problem with lifetime subscription pricing
[4:21] Adobe acquires Semrush for $2 billion
[4:37] What that acquisition signals about Semrush's value
[5:29] Recent changes to Semrush before the deal
[6:42] Final recommendation on Ubersuggest

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Google's developer conference just delivered what may be the most significant shift in SEO in years. Meredith's Husband breaks down what Google announced about AI-powered search, why website traffic will decrease for most owners, and why that can be good news for photographers and small business owners who want more qualified visitors and fewer window shoppers.

Timestamps
[0:00] Introduction 
[0:26] Why Google's announcement matters for SEO 
[1:23] The end of the 10-link search results page 
[2:20] What search results will look like instead 
[2:52] Critics say fewer options hurts consumers 
[3:30] Why Google was already making choices for you 
[4:47] How conversion rates will change with AI search 
[5:45] Is SEO still worth doing if traffic drops 
[6:10] What will actually change in how you do SEO 
[6:37] Final thoughts and what is coming next

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Your Google Business Profile is often the first thing a potential client sees when searching your name, and most small business owners leave it incomplete. In this episode, Meredith's Husband walks through 12 must-do steps to optimize your profile, including why using a real address beats a service area every time, how to use the "From the Business" section to stand out, and why your reviews strategy matters more than you think.

Timestamps
[0:00] Introduction
[1:33] Two goals: stronger impressions and better local visibility
[4:00] Step 1: Business name
[4:15] Step 2: Cover photo
[5:30] Step 3: Service area vs. address
[8:45] Step 4: Logo
[9:30] Step 5: Business phone number
[10:45] Step 6: Products and prices
[12:30] Step 7: Product categories
[13:30] Step 8: From the business
[15:50] Step 9: Updates
[17:00] Step 10: Reviews
[19:30] Step 11: Social media profiles
[21:20] Step 12: Photos
[24:30] Summary and what comes next

Try WisprFlow
https://wisprflow.ai/r?CHRIS37400

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Your website navigation is doing more damage than you might think. Meredith's Husband walks through three common mistakes photographers and small business owners make with their main nav, why each one hurts both SEO and conversions, and what to do instead so that Google, AI search, and potential clients can all find exactly what they need without hunting for it.

Timestamps 
[0:00] Introduction 
[0:30] Why service pages are the foundation of your website 
[1:45] Mistake one: not having dedicated service pages 
[3:10] What a service page needs to include 
[4:30] Mistake two: hiding service pages in dropdown menus 
[5:45] Why AI search cannot interact with dropdown navigation 
[6:30] Where service pages should appear in your main nav 
[7:15] Mistake three: giving service pages clever or unclear names 
[8:20] Why boring navigation names help both users and Google 
[9:30] How to audit and fix your navigation

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.

Timestamps 

[0:00] Introduction 
[0:24] Listener question: impressions rising but rankings unchanged 
[0:49] What impressions and average rankings mean in Search Console 
[1:50] Why rising impressions with flat rankings is actually a good sign 
[2:20] How new keywords entering the index affect your average ranking 
[3:15] Why average ranking is a misleading metric to track 
[3:55] Meredith's question: are keywords still important for blogs 
[4:22] What bloggers offering "keyword-included" posts are actually doing 
[5:00] Keyword cannibalization explained 
[5:45] What the right keyword strategy for blogs actually looks like 
[6:35] Why keyword stuffing in blogs works against you

Try WisprFlow
https://wisprflow.ai/r?CHRIS37400

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Most photographers rely on AI tools that hand them the same baseline everyone else gets. This episode breaks down why that approach keeps you stuck in the crowd with mediocre results. Meredith's husband talks about how building a custom AI engine, using your own data, is the necessary first step in getting ahead of the crowd. 

Timestamps 
[0:00] Introduction 
[0:28] The problem with off-the-shelf AI SEO tools 
[1:15] Why generic AI output makes you like everyone else 
[2:02] Why AI needs your specific information to work 
[3:05] What data to collect and when in the program 
[4:10] What the AI system actually produces 
[5:00] How competitor research works and why it matters 
[6:18] AI versus consultant: speed, quality, and tradeoffs 
[7:30] Taking your own job before someone else does 
[8:45] Strategy vs. tactics: where AI gives you the real edge

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast