Here's the blog I mentioned at the end of this episode!
How to Create Basic Reports in Google Analytics
https://seiq.io/google-analytics-reports

Need to set up conversions ("Key Events") in Google Analytics?
https://support.google.com/analytics/answer/12844695?hl=en

TIMESTAMPS
[0:25] Meredith's Question about Google Analytics
[1:53] Common Questions about Website Visitors
[7:06] Creating Custom Reports in Google Analytics
[7:58] The Problem with Average Time on Site
[9:52] The Metrics I Pay Attention To
[10:37] Engagement Rate vs. Bounce Rate
[12:34] Measuring Conversions with Google Analytics
[13:14] Conversion Rates from Social Media vs. Google

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Meredith's Husband
https://www.meredithshusband.com

RESOURCES MENTIONED IN THIS EPISODE
How to set up Conversion Events (Google's blog)
https://support.google.com/analytics/answer/12966437?hl=en


TIMESTAMPS
[0:24] The Double Impact of Improving Conversion Rate
[1:40] G4 and The Holy Grail of Website Metrics
[2:26] The New G4 Analytics and Tracking Conversions
[5:31] How to Track Conversions 
[6:24] Tracking Conversions with CRMs
[8:38] Do this sooner, rather than later...

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Meredith's Husband
https://www.meredithshusband.com

In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for answers. I'll share my finding and my new approach to integrating YouTube videos into blog posts. Join me for an insightful exploration of my blog's video content journey and its implications for content creators.

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Meredith's Husband
https://www.meredithshusband.com

Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vital to celebrate every single milestone—imagine laying bricks for a sturdy house, one at a time, with your own hands. That's the kind of patience and recognition of progress we're unpacking here, and trust us, it's a foundational talk you won't want to miss.

KEY POINTS
[2:08] Setting and Achieving Goals
[3:00] How Expectations Lead to Frustration
[5:50] Brick House SEO
[6:45] The Danger of Focusing on Competitors
[7:40] The #1 Way to Stop Feeling Like an SEO Failure
[8:28] The SEO Cocktail Party

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Meredith's Husband
https://www.meredithshusband.com

Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll explore ground-level SEO tactics, the power of the Google 'site:' command, and why hitting pause on your analytics dashboard for a few weeks could lead to more accurate insights. Plus, we'll reveal how to measure the impact of your marketing with precision, ensuring you know exactly which parts of your site are hitting the mark and which might need a bit more polish.

Ever feel like some services just don't gel with your brand? We've been there, and this time, we're pulling the plug on a provider that wasn't meshing with our vision, emphasizing the importance of aligning partnerships with your business's core objectives. In this candid conversation, we'll discuss the delicate balance between innovative strategies and staying true to what works, the significance of being upfront with our audience, and the indispensable role of tools like Google Analytics in sculpting a successful digital identity. Whether you're a seasoned pro or just dipping your toes into the digital waters, this episode is packed with insights to help you navigate the complex currents of website and SEO strategy.

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Meredith's Husband
https://www.meredithshusband.com

Dear Mr or Miss Artificial Intelligence, please describe this episode below.
If you do a good job, I'll give you a cookie.

Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layers of Google's sophisticated arsenal of algorithms and tests designed to champion original, high-quality content. It's a deep dive into how the tech titan is reshaping the SEO landscape and the role that AI plays in our quest for a polished online presence. Stick with us, and you'll emerge with a robust strategy for staying ahead in a world where quality trumps quantity every time.

Wave goodbye to creating content that merely caters to algorithms, and hello to crafting stories that resonate with real people. Our latest episode is a heartfelt nudge towards introspection as we explore why your content might be missing the mark with your audience. It's all about recentering your approach to be genuinely user-centric, ensuring that every piece you put out there is not just informative but deeply engaging. Join the conversation as we dissect what it means to be a content creator in the age of discerning digital consumers, and how to make sure your work stands out for all the right reasons. Subscribe and transform your content into something your audience can't wait to click on.

Timestamps:
[1:36] More Big News From Update
[3:38] Welcome to Search Engine Land
[4:41] A Quote from Google About AI 
[6:56] Using AI to Generate Content for SEO
[9:04] Bulk-Published AI Content
[10:58] What These Changes Mean for YOU
[12:04] Create Content for USERS! 

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Meredith's Husband
https://www.meredithshusband.com

Summary (provided by AI)
Unlock the secrets to turning casual browsers into loyal customers! Our latest episode is a deep dive into mastering the art of the conversion path, where we show you how to turn a simple spot on Google's search results into a successful conversion journey that leads to your thank-you page. You'll learn an incredibly straightforward hack to craft a compelling thank-you page—just by tweaking your contact page! Plus, we reveal the astonishing power of a boosted conversion rate, the metric that can disproportionately skyrocket your business success. It's not just about more visitors; it's about making every visit count.

Ever considered the power of a stellar follow-through in making your customers' experience unforgettable? We draw inspiration from the precision of golf and the strategy of baseball to explore the crucial role of customer engagement post-conversion. Say goodbye to the bland "thank you" message and hello to engaging content that adds value, delights, and reassures your audience. From interactive slideshows to captivating videos, we share innovative strategies to ensure your customers feel special and confident about choosing your service or product. Tune in and transform your customer interactions into lasting impressions that count.

Timestamps:
[0:24] The Conversion Path 
[1:03] How to Create a Confirmation Page
[2:32] The Goal of SEO
[2:59] The Conversion Path for SEO
[3:17] The Only 2 Ways to Get More Business from Your Website
[4:01] The Holy Grail of Website Metrics
[6:55] Conversion Path: Step 1...
[7:51] Step 2:  Landing Pages
[8:39] Step 3: The CTA
[9:05] Step 4: The Contact Page
[9:45] Step 5: The Thank You Page
[11:10] Follow Through Like a Pro

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Meredith's Husband
https://www.meredithshusband.com

Summary (provided by AI)
Back when SEO felt like just another buzzword in 2012, I found myself grappling with the harsh realities of Google's ever-shifting algorithm. My tale of redemption—transforming from a short-term tactician to a long-term strategist—kicks off our exploration into crafting SEO strategies that stand the test of time. We delve into the digital trenches, recounting a pivotal moment with a major client and how facing the music with integrity not only salvaged a valuable partnership but also reshaped my SEO philosophy.

This episode is a treasure trove of insights, as we traverse the Five Pillars of Effective SEO, from the critical need for a lightning-fast website to the art of conjuring unique, audience-centric content. As we peel away the layers of what it means to truly excel in the digital realm, you'll learn why impressions can be a more telling gauge of growth than rankings, and how laying a solid SEO foundation is akin to nurturing a fine wine—requiring patience and persistence. Whether you're a seasoned pro or a curious newcomer, this conversation is an essential guide to not just surviving but thriving in the dynamic world of SEO.

Timestamps
[4:49] Why I Started Doing SEO Differently
[7:22] Rule 1: It needs to Work
[8:58] Rule 2: It needs to be Unique
[10:30] Rule 3: Create Content for Users (not for Google)
[11:22] Rule 4: It needs to be Helpful
[12:49] Rule 5: It needs to do what YOU need it to do
[16:34] Avoid Frustrations with SEO

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Meredith's Husband
https://www.meredithshusband.com

Resources mentioned:
The Quickstart SEO Dashboard
https://seiq.io/dashboard

Google Search Console
https://search.google.com/search-console/about


AI Episode Summary:
Wondering why your fast-track SEO tactics crumble like houses of straw and sticks? Brace yourselves for a hearty lesson in crafting a brick-solid SEO foundation that’s impervious to the huffs and puffs of digital marketing wolves. As we peel back the layers of SEO strategy, you'll discover the virtue of patience and the folly of obsessing over fluctuating keyword rankings. Instead, we’ll reveal how monitoring impressions in Google Search Console can be your beacon of progress in the murky SEO waters—ensuring you're setting sail towards long-term triumph, not just chasing fleeting victories.

Join us for a candid chat where we chuckle at SEO myths and unravel the truth about climbing the search rankings ladder. It's not about a one-hit wonder but more like a symphony of well-orchestrated tactics. In this episode, we debunk the magic bullet theory of SEO and share why a sustainable, methodical approach will save your sanity in this ever-changing game. By the end, you'll be armed with a strategy that's not just about surviving the digital landscape but thriving in it, making sure your SEO efforts aren't just a flash in the pan.

Timestamps:
[0:24] Maintaining Sanity and Motivation in SEO
[2:40] A Common Mistake in Measuring SEO Progress
[3:57] The Dangers of Individual Keyword Rankings 
[5:02] What is a Google Impression?
[7:04] The Quickstart SEO Dashboard
[8:05] Building an SEO Brickhouse 
[8:41] It's like Chocolate Pudding
[9:32] How Bad SEO Advice Gets Created

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Meredith's Husband
https://www.meredithshusband.com

Google recently revised its SEO Starter Guide, making it shorter and less intimidating. Although the general messages are the same, some of the more technical sections were removed (like structured data, mobile friendliness, and performance measurement) while most sections were simplified, and a few new sections were added.

Check out Google's new SEO Starter Guide:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide

In this episode...
[2:41] The changes to Google's SEO Starter Guide
[2:55] Portions that have been removed
[4:56] Portions that have been condensed
[5:23] Portions that have been added

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Meredith's Husband
https://www.meredithshusband.com