In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time.

Chapter Markers

[0:00] Introduction: Why tracking SEO progress is confusing
 [0:24] The wrong way to measure SEO progress
 [1:03] The illusion of consistent competitors
 [2:00] Comparing your site to others vs. comparing to yourself
 [3:04] The 1% gains rule from British cycling
 [4:18] Applying the 1% mindset to SEO and websites
 [5:08] Rule of thumb: Make your website easier to use
 [5:41] Fix your navigation for users, SEO, and AI
 [7:34] Improve your headings and subheadings
 [8:27] Simpler copy and CTAs work better

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