Brad Lea Unfiltered: The Truth About Branding, Coaching, and Being the Content

In this raw, unfiltered conversation with Coach Micheal Burt, entrepreneur and branding powerhouse Brad Lea shares the real story behind his rise—from building Lightspeed VT into a dominant platform for trainers to becoming a globally recognized brand in his own right.

Brad reveals why most people are stuck trying to “make content” instead of being the content—and how that one mindset shift changed his life (and revenue).

Inside this episode:

- The 4 keys to real training (and why most coaches fail)

- Why being “authentic” is the only long-term strategy in branding

- The difference between coaching and training (and why you need both)

- How Brad flipped rejection from buyers into a multi-million dollar platform

- Why relationship equity is more valuable than cash flow

This conversation is hilarious, bold, and packed with wisdom for entrepreneurs, content creators, coaches, and anyone serious about building a brand that lasts.

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