Brand Rescue: Marketing + PR Guidance for Small Businesses

How to Still Get Free Press Coverage in an Ever-Changing AI World with Brett Farmiloe, Founder of Featured.com and CEO of HARO


Listen Later

🎙️ Buckle up, because Whitney’s sitting down with a guy who basically went from running a marketing agency to steering two media powerhouses you’ve definitely heard of: Featured.com and the newly revived HARO (yep, that HARO).

Brett Farmiloe drops into Brand Rescue to talk about what it’s like breathing new life into a platform that connects journalists with sources, why trust in media is more important than ever, and how AI is both shaking things up and holding the door open for new opportunities.

But it’s not just all SaaS talk and buzzwords. Brett keeps it real about the messiness of transitioning from agency life to building a tech platform, finding that elusive product-market fit, and why sometimes success comes down to doing one thing really, really well.

👉 Curious about where journalism, AI, and media are headed? Or maybe just want a behind-the-scenes look at what it takes to run two big-name platforms without losing your mind? This episode’s got your name on it.

-------

Featured.com

Featured on LinkedIn

--------

Connect with Whitney on LinkedIn

Connect with Whitney on Instagram

Your Marketing Heroes



...more
View all episodesView all episodes
Download on the App Store

Brand Rescue: Marketing + PR Guidance for Small BusinessesBy Whitney Lee

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

26 ratings


More shows like Brand Rescue: Marketing + PR Guidance for Small Businesses

View all
This American Life by This American Life

This American Life

91,038 Listeners

WTF with Marc Maron Podcast by Marc Maron

WTF with Marc Maron Podcast

29,272 Listeners

The Moth by The Moth

The Moth

27,214 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,833 Listeners

The Daily by The New York Times

The Daily

112,880 Listeners

Up First from NPR by NPR

Up First from NPR

56,546 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,751 Listeners

The PR Breakdown with Molly McPherson by www.mollymcpherson.com

The PR Breakdown with Molly McPherson

215 Listeners

Confident Business English by Anna Connelly

Confident Business English

157 Listeners

Stories and Strategies with Curzon Public Relations by Stories and Strategies

Stories and Strategies with Curzon Public Relations

13 Listeners

On Top of PR with Jason Mudd by Jason Mudd, Axia Public Relations

On Top of PR with Jason Mudd

42 Listeners

PR's Top Pros Talk by D S Simon Media

PR's Top Pros Talk

1 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson

850 Listeners

Social Media for B2B Growth: LinkedIn Strategies and Tips by Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth: LinkedIn Strategies and Tips

15 Listeners