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Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.

In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Our guest started his video business in 1993 and managed to go with the flow of the industry for the past 20 years. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost, and the soon-to-be-released follow-up book Watch Me Now. He will share with us his marketing strategy, which saved him a lot of time and money.

What You’ll Learn From This Episode:

• What are the biggest fears in the video making industry?
• Did Geoff also experience the same fears and anxieties?
• Are there any channels working around with multiple schools? How do you handle that?
• The importance of books as a marketing asset? 
• How much impact is there when you have a book as a marketing asset?
• How do ebooks help with lead generation and lead nurture? 
• Should you help clients with the amplification and distribution of videos?

Resources
“Shoot Me Now: Making Videos to Boost Business” by Geoff Anderson

Connect with Geoff Anderson

Website: https://sonicsight.com.au/
LinkedIn: https://au.linkedin.com/in/geoffanderson1

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