You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult.

PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build trust.

Sara shares how reframing “financing” as a “monthly payment plan” helped her quadruple conversions. Bridgette explains how to integrate payment options seamlessly into consults, and Eva shows how language and content can ease fear long before the first appointment.

From AI-driven call reviews to tools like HubSpot for tracking patient leads, the panel breaks down practical, modern strategies for improving patient experience, team confidence, and practice revenue—all while making care feel more accessible.

GUESTS

Sara Amann
Patient Care Coordinator at Zelko Aesthetics

Sara Amann is a patient care coordinator at Zellko Aesthetics with nearly 20 years’ experience in aesthetics and cosmetic surgery. She’s known for mastering the art of presenting monthly payment plans that empower patients, quadrupling practice sales through her approachable consult style and dedication to making procedures accessible for all. Sara’s expertise in team training, technology, and creative patient solutions makes her a sought-after leader in elevating the patient experience.

Connect with Sara on LinkedIn

Learn more about Zelko Aesthetics

Bridgette DeBrino
Chief Executive Officer, Belvara Collective

Bridgette Debrino is a seasoned aesthetics professional with over 15 years of experience spanning clinical care, marketing, and operations. Her career began behind the treatment chair and evolved into leadership roles that shaped the growth of top practices in South Florida. Today, she brings that same passion and expertise to Belvara Collection, where she’s helping independent providers thrive with the support, structure, and freedom they need to build successful, balanced businesses.

Connect with Bridgette on LinkedIn

Follow Belvara Collection on Instagram @belvaracollective

Eva Sheie
Founder & CEO of The Axis

With two decades of healthcare marketing experience, Eva Sheie is a startup veteran, content strategist, and podcast producer. As founder of The Axis, she helps people navigate complex medical decisions through insightful podcasts.

Learn more about The Axis

Follow @axispodcasts on Instagram 

Follow The Axis on LinkedIn

Connect with Eva on LinkedIn

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HOSTS

Blake Lucas, Senior Director of Customer Experience at PatientFi

Blake oversees a dedicated team responsible for managing patient and provider inquiries, troubleshooting technical issues, and handling any unexpected challenges that come their way. With a strong focus on delivering exceptional service, he ensures that both patients and providers receive the support they need for a seamless experience.

Learn more about PatientFi

Andrea Watkins, VP of Practice Growth at Studio III Marketing

Andrea Watkins, Vice President of Practice Growth at Studio 3, coaches plastic surgery and aesthetics teams on patient acquisition, lead management, and practice efficiency to drive measurable growth. Formerly COO of a multi-million-dollar practice that nearly tripled revenue under her leadership, she now partners with over 100 practices nationwide—helping them capture and analyze data, streamline consultations and booking, and align staff training with business goals. With a directive yet approachable, non-salesy style, Andrea turns data into action, empowering practices to boost conversions, maximize marketing, and elevate the patient experience in a competitive market.

Learn more about Studio III Marketing and LeadLoop CRM for plastic surgery practices and medical spas. 

Co-hosts: Andrea Watkins & Blake Lucas
Producer: Eva Sheie @ The Axis
Assistant Producers: Mary Ellen Clarkson & Hannah Burkhart
Engineering: Cameron Laird
Theme music: Full Time Job, Mindme
Cover Art: Dan Childs

Practiceland is a production of The Axis: theaxis.io