This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda.

 

Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month. 

 

Tarla shares insights into Women’s Agenda’s demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories. 

 

Tarla speaks on the importance of understanding what Women’s Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication’s content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence.

 

We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources. 

 

You’ll get actionable steps to pitch successfully to Women’s Agenda and how offering yourself as a contributor and a feature differs. Hint: it’s all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience’s interests.

 

So, if you’re ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women’s Agenda, you’ll want to tune in. 

 

Find Odette Barry online 

https://www.odetteandco.com.au/authority-brand  

https://instagram.com/odetteandco   

https://instagram.com/hackyourownpr  

 

Find Tarla Lambert online

https://www.instagram.com/tarlalambert/

https://www.instagram.com/womensagenda/ 

https://www.linkedin.com/in/tarlalambert