Modern Musician Podcast

How to Thrive in the AI-Driven Attention Economy with Jeremy Sirota


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Jeremy Sirota, CEO of Merlin, champions independent music labels by leading global digital licensing efforts. At the helm of a company representing 15% of the global market share, Sirota helps artists secure premium deals with platforms like Spotify, TikTok, and YouTube. His career spans roles as a technology lawyer, senior executive at Warner Music Group, and a key player on Facebook's music team.

Jeremy Sirota unpacks the ever-evolving music industry landscape, emphasizing how artists can leverage AI, build genuine audience connections, and reframe selling as value-driven relationships to thrive in today’s attention economy.

Key Takeaways:

  • How the attention economy is reshaping the music landscape.
  • Why authentic audience connections are key to lasting success.
  • How AI can streamline music rights and boost monetization for artists.

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Discover more about Jeremy Sirota’s work with Merlin by visiting: https://merlinnetwork.org/

Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcast

Apply for a free Artist Breakthrough Session with our team: 

https://masterclass.modernmusician.me/apply-success?utm_source=podcast


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Modern Musician PodcastBy Modern Musician

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