Your title is usually the first impression readers have of your story. So if your title sucks, readers will forget about your book without a second thought. But if your title is great, your book will stand out from the crowd and readers will be desperate to know more.

After publishing four books and working with hundreds of writers in my programs, I've discovered five principles that consistently lead to great titles.

Today, I’ll be covering these principles, and then I'll be critiquing several titles from the members of my Fantasy Writer’s Guild, so that you can see these principles in action.

Join the Fantasy Writer's Guild: jedherne.com/guild

Watch my Siege of Treboulain video: https://www.youtube.com/watch?v=cgzMpZlS3UU

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