In this episode of Bullish, host Bridger Pennington discusses his initial skepticism towards management and scaling books. He shares his experience of finding these books ineffective when starting his own business as a solopreneur. However, as his company grew, he realized the value of these books and how they made more sense. Bridger emphasizes the importance of setting clear goals and effectively communicating them to your team. He also mentions the benefit of tactic books that provided practical advice during the early stages of his business. Tune in to learn more about Bridger's journey from a 10 million to a hundred million dollar company and how he incorporates the lessons from books written by CEOs of billion dollar companies.

[00:01:27] Core values and mission statements.

[00:02:33] Core values and company culture.

[00:05:09] Reflecting company values through hiring.

[00:09:41] Being a team player.

[00:10:55] Do Good in the World.

[00:13:30] Incentivizing innovation through bonuses.