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You may be one. 
You certainly know one. 
We're talking about risk-takers. 
Why do some people take risks, while others pull back or think twice?

With warnings everywhere, why do people continue to dig WITHOUT knowing what’s below – especially when the risks are so well-documented?

 In this episode of Prairie Podcast, host Mike Sullivan talks with Colin Strong, a Consumer Researcher who specializes in behavioural science with some of the largest corporations in the world.

Follow Colin Strong on Twitter @colinstrong
Learn more about Colin Strong online https://colinstrong.co.uk/

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