Social media offers an unprecedented way of reaching out to your ideal clients in the shortest amount if time. The whole new discipline of social media marketing is built around the premise that social media platforms are powerful tools that can be used to generate leads for your business. Meny Hoffman is joined on the show today by top social marketer and consultant Rachel Pedersen, who talks about some of the fundamentals of marketing and generating leads using social media. Known as the "Queen of Social Media" in marketing circles, Rachel Pedersen is the founder and CEO of The Viral Touch and Social Media United. She graces this episode with amazing insights on personal branding, choosing the right platform, building a business funnel, and more. An advocate of continuous learning, she enjoins listeners to read books and join courses that will greatly help them enhance their marketing experience on social media.