These days, many consumers are finding buying decisions overwhelming and walking away from interactions online. It’s getting harder to tell what’s real – from product reviews to descriptions – which can lead to hesitation and confusion in people’s shopping habits. This poses a real challenge for organizations engaged in digital commerce. In this episode, we’ll hear from Corie Barry, C.E.O. of Best Buy, and Baiju Shah, Global Chief Strategy Officer at Accenture Song.