Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior.

Connect with Tim Riestererhttps://www.linkedin.com/in/tim-riesterer/

Learn more about Tim's Podcast, The Emblazers Show here https://www.emblazegrowth.com/podcast

Connect with Alice Heimanhttps://www.linkedin.com/in/aliceheiman/https://www.linkedin.com/company/alice-heiman-llc/