How to Win New Clients with Content Marketing

If you get an email in your inbox tomorrow inviting you to spend $200 on a webinar from John Smith on business success strategies, are you going to sign up? I’m guessing not.Now if that same email came from Sir Richard Branson, how about it?John Smith might have better content, he might be a better presenter, he might give you more value but… you’ve never heard of him! You’ve got no idea whether it’s worth spending your money on him.But Sir Richard Branson is famous – he is well known an...