Matt Report

How Tom McFarlin manages a product & services business

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In this episode, Matt Medeiros continues the impromptu Season 6 with his interview with Tom McFarlin. Tom is a developer and business owner in the WordPress community but is not solely dependent on WordPress. He balances his consulting and development business along with teaching and blogging with a focus on  Object Oriented Programming (OOP) encouraging people to write good code.

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Matt Report - A WordPress podcast for digital business owners
How Tom McFarlin manages a product & services business
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Download file | Play in new window | Duration: 00:55:46

What you will learn from this Episode:

  • Tom has a  membership area with Digital courses on his site TomMcfarlin.com. (1:10)
  • Pressware has been growing over the past 7 years and provides consulting, custom plugin and development functionality. (2:43)
  • Tom’s blog has moved into a combination of free posts along with paid content for members. (2:28)

    • Marketing your product:

    • The marketing strategy is not just a focus this year for the membership site launch. (3:39)
    • Building strong content will take time and people can sign up as needed or when they recognize the value. (8:02)
    • Blogging with great content with authority takes a lot of work. (8:52)
    • The current blog is established and is being published with a set schedule. (9:42)
    • Word of mouth and posting to Twitter have been the best marketing strategy so far. (13:34)
    • The blog material is being updated with interesting and new material that is being discovered by new developers. (15:59)
    • Tom’s blog is very genuine reflecting his personality. (19:48)
    • Networking at events is a great way to meet the authentic blogger or WordPress owner. (21:40)
    • It is difficult to build an audience using YouTube because the videos come off as being instructional or tutorials on a software product. (23:37...
      • ...more
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