Joe & Ryan discuss the concept of value add real estate investing and its role in a portfolio. They explain that value add real estate investing involves buying properties with a specific plan to create the most value as quickly as possible, resulting in higher returns compared to a cash flow-oriented approach. They highlight three reasons to consider value add investing: it is an uncorrelated high return strategy, it provides control with risk mitigation, and it offers a passive investment option. Joe & Ryan emphasize that real estate is different from the stock market and can act as an inflation hedge. They also discuss the benefits of working with a specialized group like Graceada Partners for value add real estate investing in secondary and tertiary markets. They highlight the efficiency and opportunity in these markets and the importance of their integrated approach that includes property management, construction management, and asset management.