Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy.

In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play.

Key Takeaways:

- Why you should incorporate video into your marketing strategy

- What to think about when adding video to your strategy

- The influence of social media and TV on attention spans

What to listen for:

[02:45] Preparing for video marketing in your marketing strategy

[05:45] Extending the shelf life of your in-person content

[07:56] Take your audience into consideration

[09:32] Making your event a production; interactive and interesting

[10:30] Keeping TV in mind to engage your audience

[12:40] The layers of content accessibility

[14:10] What to do with your content after the event

[18:33] Being purposeful in using and applying content

[22:24] Looking for other sources of inspiration