In part 2 of a 3 part series on Product Strategy, Jim is joined by Cici to discuss the private equity investor's perspective on how and why products get built. Living in a world of limited resources, we discuss the framework that we use to help shape the discussions with our portfolio companies about prioritizing their products and features. We talk about market segments versus markets, the Ansoff matrix and Geoffrey Moore's famous "Bowling Alley" strategy.

How we link Product Strategy to Value Creation

Hosted by Devin Mathews and Jim Milbery, partners at ParkerGale Capital, a middle-market private equity group.  This bi-weekly show is a lively discussion of the uses of technology to improve business operations for companies with less than $100 million in revenue.

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Product positioning expert April Dunford joins Operating Partner Paul Stansik to talk about the curse of product pessimism (and how to fix it), why most software companies struggle to create a winning sales pitch, and how better product positioning fits into an effective growth plan for an emerging tech company.

How to Avoid Product Pessimism + Build a Better Sales Pitch (With Special Guest April Dunford)

Ryan Milligan dives deeper into our investment in Big Band Software, joined by Big Band founders Kevin McArdle (CEO), Chris Reedy (Head of Acquisitions), and Jason Heath (COO). Throughout the discussion, the team covers what companies, founders and executives they target, where they think the opportunity lies, and how they aim to scale this consolidation effort.

Big Band Software

"Value Creation" - It's one of the most over-used terms in private equity today. What does value creation mean? What's wrong with how investors talk about their value creation approach? And how does ParkerGale think about its strategy for value creation? Operating Partners Jim and Paul get real about the PG value creation playbook - and have some fun along the way - in the latest episode of the Funcast. 

Getting Real About Value Creation in PE

We welcome back our friends Christoph and Peter from FLEX Capital in Berlin, Germany. Our conversation covers everything you would expect . . . how is the tech market holding up in Europe, how is deal flow, are deals getting done, are founders selling or holding on, where are valuations today compared to a few years ago, how is the fundraising market, what does competition for deals look like? We also cover the basics, such as what Christoph and Peter look for in a deal, what they will and won't do, and how that has changed over time. Here are their emails if you'd like to connect . . . pw@flex.capital and cj@flex.capital

The View From Europe with Flex Capital

Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, management teams, and customers. We take a detour to delve into the challenges of generic messaging, the significance of being distinct and memorable, and the role of storytelling in aligning and coordinating actions within a company. 

How we link Product Strategy to Value Creation

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