How would you build it?

Can you build a company on top of WhatsApp?That’s exactly what Jonathan Williams, founder of Chat Inc, has been doing for almost 10 years — bootstrapping without outside funding and delivering innovations like SaFair’s WhatsApp experience.In this episode of How Would You Build It, Jonathan shares: • Why WhatsApp is more than just a chat app — it’s infrastructure to build on • How bootstrapping sharpened their execution and resilience • What big changes from Meta are about to shake the ecosystem • Why the opportunities for building on WhatsApp are still endless👉 Subscribe for more at howwouldyoubuildit.com👉 Join the newsletter: theopenletter.io👉 Connect with founders: thefoundercollab.com00:00 Intro02:12 Founder Story: Moving away from corporate04:26 Innovation Inclusion 06:54 The best explanation of why WhatsApp wins13:02 Founder Story: Getting Safair as a client19:06 Building on WhatsApp21:53 Builder Story: 5 things being built on Meta & Whatsapp28:58 Building a product vs building a business32:51 The impact on startups with the impending corporate culture in SA34:07 Where government is getting it wrong on employment vs entrepreneurship39:23 Builder Story: The ability to build for the international market42:39 What the future looks like for Chat Inc with new WhatsApp functions coming

$6 billion in gaming ad spend is wasted every year. That’s the problem Dan Marcus, co-founder of Kohort, is determined to fix. I

In this episode of How Would You Build It, Dan shares how Kohort is tackling attribution and data consistency — the trillion-dollar alignment issue facing marketing, finance, and product teams.

With over $3B in ad spend already run through their platform and new funding secured in 2025, Kohort is scaling.

Dan explains:

• Why naïve boldness can be a founder’s secret weapon

• How data transparency aligns teams and cuts waste

• Why the future means democratising advanced tools for smaller studios and consumer apps

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00:00 Intro

01:28 Are you born a founder?

03:27 What does Kohort do?

06:57 Pains in the market outside of gaming

09:45 The Candy Crush origins

11:18 Who should own the data component within a business

15:21 Gaming Development regions of the world

16:29 Plans after recent funding round

19:51 How they go their first clients

23:11 Characteristics of a successful founder

25:21 Questions from VC's

28:28 How Kohort is penetrating the market

32:53 There are opportunities to serve smaller businesses and other industries!

36:22 How remote founders stay aligned

41:25 How Dan and Kohort are using AI

45:16 What would you have done differently as a founder?

What can delivering toasted cheese sandwiches teach you about building a startup?

In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from scrappy beginnings to a successful exit to Massmart.Simon shares the quirky story of how he and his co-founder first tested logistics by delivering sandwiches, what it’s really like to integrate with a corporate giant, and the lessons founders need to know when chasing partnerships and exits.

You’ll learn:

• Why understanding corporate seasonality is key to making deals work

• Why your focus should always be on helping corporates make more money

• The hard-earned insights from a founder who’s lived the exit journey

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02:13 What do toasted sandwiches have to do with the Wumdrop founding story

10:06 Learning by being at the coalface

13:24 The tech that made Wumdrop stand out at the time

21:11 How to get a corporate to pay attention to your startup

27:15 Leveraging corporate seasonality36:06 Keep your team motivated when acquired by corporate

41:36 Corporate Seasonality

What does it take to build not one, but two successful startups in South Africa’s tough market?In this episode of How Would You Build It, we sit down with David Torr, co-founder of Faro and former co-founder of Ucook, to talk about the highs, lows, and realities of building in South Africa.

We unpack:

• How Faro raised $6M to tackle unsold fashion inventory using AI & machine learning

• Why TAM (Total Addressable Market) and team are the ultimate startup success formula

• The hard truth about corporates holding back innovation in SA

• How navigating VC challenges in a small market shapes growth strategy.

David’s journey proves that even in the chaos of startups, execution and focus can turn your startup into a success.

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👉 Founders collab: thefoundercollab.com

00:00 David Torr - ucook/Faro

00:51 Building FARO02:49 SA VC Landscape vs The US.

08:23 The impact on AI for startup ventures

16:12 Unpackng how AI assists Faro's operational model.

24:05 The TikTok viral loop

25:53 From Online to brick n mortar

32:24 Tech foundations at Faro

38:06 Having a mission critical team

41:35 The role grit plays

45:14 Bootstrapping stories

46:59 Dynamics of an early-stage startup in SA

49:11 How corporate SA is hurting startup innovation

Can AgriTech finally work in South Africa?In this episode of How Would You Build It, we speak with Louis de Kock, founder of Nile.ag, a tech-driven marketplace revolutionising agriculture across Southern Africa.This isn’t the first time someone’s tried to digitise agri supply chains — but Louis and his team have succeeded where others haven’t. Why? Timing, execution, and trust.We talk about: • Raising R200 million to scale a two-sided marketplace • Why transparency and word of mouth drive growth in legacy industries • Building what farmers actually want and need — not what looks good in a pitch deck👉 Subscribe at www.howwouldyoubuildit.com👉 Get weekly founder insights at www.theopenletter.io00:00 Intro03:40 Why now is different for Agritech06:18 Tech and the age dynamics of farmers10:55 How Nile built their Tech team12:26 Seasonality and trust15:42 Managing early growth19:13 More than tech to move the needle21:59 Recipe for success24:49 e-commerce vs Logistics company25:38 What were investors looking for that landed funding29:40 The data play opportunity31:46 How funding builds trust36:58 That validation moment40:21 The hidden value Proposition42:08 How transparency unlocks value

What if funding the informal economy could unlock South Africa’s next wave of entrepreneurs?

In this episode of How Would You Build It, we talk to Katie Dodge, co-founder of Koola Capital, who’s helped over 200 informal businesses access funding through loans rooted in trust and long-term growth.

Katie shares the honest story of building a company while learning to build it, the realities of being a female founder, and why relationships beat marketing. Our audience has always enjoyed when we dive into topics around the township economy, and I think you will feel quite inspired after this one.

👉 Sign up to get notified about new episodes at www.howwouldyoubuildit.com

👉 Join the newsletter at www.theopenletter.ioConnect with the Hosts:https://www.linkedin.com/in/bobby-sequeira/https://www.linkedin.com/in/renier-kriel/

00:00 Intro

02:39 Koola Capital - fueling the informal sector

03:36 How did they discover the opportunity

06:46 What constitutes a business for Koola

11:06 Challengers faced by informal businesses

13:11 Impact of crime

16:01 No one teaches us "the how"

19:07 Stories

23:20 Loans vs grants

27:15 Building the business in WhatsApp

31:22 How to manage Applications?

32:42 Journey as a female founder

39:53 Lessons in expanding

43:56 Nuturing relationships vs marketing

47:23 How do you AI?

What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ways by allowing co-workers to give eachother gifts of recognition.We dive into the challenges and realities of early growth when your product isn’t a silver-bullet solution, how dogfooding internally can sharpen your product, and the lessons learned from taking a product from zero to one..

Connect with the Hosts:

https://www.linkedin.com/in/bobby-sequeira/

https://www.linkedin.com/in/renier-kriel/

Guest Links:

https://www.zuzocard.com/

00:00 Intro01:39 Peer recognition as a product05:24 Vitamin vs Pain Killer08:45 Selling to remote vs co-located teams10:00 Zero to One 14:30 Pivoting strategies early on19:10 Is GTM a formula?23:03 Feedback loops25:57 Delivering in promises31:36 Dogfooding40:16 Starting a movement

What happens when the hiring market crashes and AI rewrites the rules overnight?In this episode of How Would You Build It, we speak to Matt Beck, CEO of OfferZen, about what it really takes to navigate a company through disruption, pressure, and the unknown.Matt opens up about how OfferZen faced hiring conditions similar to the COVID era, how AI has shaken the foundations of developer recruitment, and why pivoting isn’t a one-time move — it’s a mindset. From expanding overseas to refining their go-to-market playbook, this conversation is a goldmine for startup marketers and tech leaders.👉 Sign up to get notified about new episodes at www.howwouldyoubuildit.com👉 Join the newsletter at www.openletter.ioHosts:https://www.linkedin.com/in/bobby-sequeira/https://www.linkedin.com/in/renier-kriel/00:00 Matt - Offerzen01:50 Journey from head of marketing to CEO05:52 State of hiring devs in 202506:41 How OZ pivoted11:25 Impact AI on demand for Developers15:25 Implementing AI into your business20:50 Optimising IC's22:43 Skillset vacuum being created27:30 Secret to building your Startup team 30:20 Marketing for your (startup) pivot35:40 Start marketing as a startup42:24 Future of hiring & business model46:03 Why are you a builderTech hiring trends, pivoting a business, startup leadership, OfferZen, AI disruption, early-stage marketing

In this episode of How Would You Build It, we meet Mike Houghton and Nick Mills, the co-founders behind a bold new startup using crowdsourcing, data, and AI to tackle one of South Africa’s most pressing issues — crime.

What started with leveraging the network effects of WhatsApp has now turned into a fast-growing platform backed by $500K in funding. They share how they’re collecting insights from communities, how AI is helping them build faster, and how they’re thinking about fundraising, speed, and scale.

00:00 Intro

01:00 Community Wolf founder story

04:59 What is Community Wolf11:00 Tackling crime & safety in SA

12:45 Data as a business model

18:07 Building with AI

27:27 Building in WhatsApp

33:24 Area-based networks

43:19 Marketing hacks

49:31 Building for seed funding

Why do some startups thrive while others fizzle out?In this episode of How Would You Build It, we sit down with Louis Buys, CEO of The Delta, one of Africa’s leading venture studios, to explore what really makes early-stage startups succeed. With years of experience incubating and scaling over 100 ventures, Louis shares 5 hard-earned lessons that every founder should hear — from building culture to market sizing and the underestimated power of young founders.Louis has shared stages at Startup Grind Cape Town and AfricArena Berlin, helping shape the future of African and European startup ecosystems.👉 Join our founder collab👉 Subscribe to The Open Letter👉 More at HowWouldYouBuildIt.comTimestamos00:00 Louis- The Delta05:29 Moulding young founders14:08 How the Delta successfully paved the way for startups in SA 29:21 Growing in SA32:26 TAM40:49 Impact of AI in the venture space44:53 Building outside of SA46:47 The Delta Campus