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How Wrangler is marketing to Gen Z as well as older brand loyalists
Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture
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