One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research. Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your services in a way that will make them listen to you. So... how do you start? I'm glad you asked! In this episode, I'm presenting you the 5 steps I would take today if I wanted to start collecting market research for my business.

00:42 — Why Market Research is Vital

03:02 — Turning the Ocean into a Pond

06:20 — Step #1

09:50 — Step #2

13:10 — Step #3

15:48 — Step #4

17:50 — Step #5

Resources:

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