The HeyCreator Show

How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage

Listen Later

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

In this episode, Darrell and Brennan talked about:

  • How Brennan got his start as an online entrepreneur
  • Why you may not be doing as much segmentation and personalization as you need to be
  • How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
  • Why RightMessage is like MadLibs for your email marketing
  • The staggering difference personalized content can make for your brand
  • Tips and tricks on how and where to get started
  • Why personalization is so much more than email
  • And more …
    • The Show Notes
    • Copyblogger.com
    • Follow Brennan On Twitter
    • Read Brennan’s Blog
    • Take Brennan’s Courses at Double Your Freelancing
    • Sign-up for Right Message
    • Why You Shouldn’t Use Tags To Segment

      • Other Tools We Talked About:

      • Sign-up for ConvertKit
      • Typeform
      • Darrell on Twitter
      • Tim on Twitter
      • Darrell on Tim’s Podcast
        • ...more
        View all episodesView all episodes
        Download on the App Store
        The HeyCreator ShowBy HeyCreator
        • 4.6
        • 4.6
        • 4.6
        • 4.6
        • 4.6

        4.6

        297 ratings

        More shows like The HeyCreator Show

        View all
        The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

        The Smart Passive Income Online Business and Blogging Podcast

        3,449 Listeners

        Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

        Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

        191 Listeners

        Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

        Social Media Marketing Podcast

        1,448 Listeners

        The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

        The Side Hustle Show

        1,583 Listeners

        Why That Worked – Presented by StoryBrand.ai by StoryBrand.ai

        Why That Worked – Presented by StoryBrand.ai

        1,925 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,256 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,370 Listeners

        Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

        Social Media Marketing Talk Show

        83 Listeners

        My First Million by Hubspot Media

        My First Million

        2,624 Listeners

        Creator Science by Jay Clouse

        Creator Science

        457 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        28,304 Listeners

        Marketing Made Simple by Powered by StoryBrand

        Marketing Made Simple

        292 Listeners

        The Startup Ideas Podcast by Greg Isenberg

        The Startup Ideas Podcast

        201 Listeners

        Marketing Against The Grain by Hubspot Media

        Marketing Against The Grain

        352 Listeners

        AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

        AI Explored

        78 Listeners