Today, I'm sharing a sales technique that made me $20k. I recently used this technique to launch my Plug and Get Paid course and saw massive success.

In this episode, I'm walking you through how to sell an offer by selling the lifestyle the offer will bring. In sales, we often don't think about the transformation as how it integrates into someone's life and what it would actually look like in a very specific scenario.

In today’s episode, I cover:

• Examples of selling by using specific scenarios
• Why your messaging has to resonate with people
• How to show how your offer will integrate into their life and benefit their lifestyle and routine
• How to show the physical representation of the emotional aspect that you help people with
• Why you need to sell the lifestyle on your sales page, Instagram stories, and in conversations
• How being specific and talking to one person actually helps more people than if you were trying to talk to everyone

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2025/01/08/sales-technique/

Resources & Links:

• Plug and Get Paid Course
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement. 

I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's episode. 

I'm sharing the lessons I've learned since starting this podcast in the hope that these lessons can help you win in your business. 

In today’s episode, I cover:

• Not putting too much pressure on yourself for any one piece of content
• How proud I am that I show up for this podcast even when an episode or show metrics aren’t where I want them to be
• Why I do this podcast for the people and not the money
• How consistency is more important than perfection
• Not relying on vanity metrics and external validation to reach success
• How if you can’t sell when you have 100 people watching, you won’t be able to sell when you have 10,000 people watching

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/31/the-reason-youre-not-winning/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I’m talking all about how to revive a dead Instagram account. 

I’ve lost some followers in the last year, so I know what you’re going through! But I’ve figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these simple steps.

In today’s episode, I cover:

• Why you do or don’t have to start a new account 
• How to focus and hone in on your niche
• Ideas on how to elevate and refresh your branding and aesthetics
• Why you need to remove inactive followers
• If applicable, you should post a reintroduction to your audience about what’s to come on your account
• Why you should post 10 pieces of high-quality content right off the bat
• How the next piece of content should be the most valuable
• Why actively engaging with your audience makes a difference
• How and why you need to commit to consistency

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/24/how-to-revive-a-dead-instagram-account/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. 

I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. 

In today’s episode, we cover:

• What made us decide to become franchise owners 
• How we decided on what franchise to invest in
• What it was like to scale so quickly
• The challenges we faced opening the stores
• The challenges we saw with corporate
• When we first realized that the business wasn’t working
• What the process looked like when selling the stores 
• The lessons we’ve learned from this journey

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit. 

In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways. 

In today’s episode, I cover:

• Simplifying my offers by applying the 80/20 rule 
• Taking on fewer calls
• Protecting my peace of mind
• Thinking more about long-term decisions
• How to use ads to buy back more of your time
• Not pursuing someone else’s version of success
• How momentum doesn’t happen; it’s created
• How different seasons call you into different levels

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/

Resources & Links:

• Kajabi 30-day free trial + 20 free story templates
• Successful Ads Club
• 150 Free Hooks
• List Building 101
• Manychat
• IG University

Mentioned in this episode:

Join IG University!

IGU

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.

In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.

In today’s episode, I cover:

• How and why to set strict social media boundaries
• Why you should put a huge emphasis on income-producing activities
• What daily mindset work looks like and can do for you
• Prompts to help you journal through to a mindset shift
• How my struggles don't define me; they refine me
• Why filling my cup daily and taking care of myself is crucial

Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned.

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part. 

In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.

In today’s episode, I cover:

• How to understand that not everyone notices every single detail of what you’re doing
• Why paying attention to your body when it’s telling you to slow down is crucial
• Preparing for every possible outcome with an event, including having an air-tight contract
• Protecting your business, no matter how friendly the connection with someone else might feel
• How to keep momentum going in your business
• The logistical steps I took to cancel my event
• How you can’t pour from an empty cup
• That you’re not alone in all the things you’re going through

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/

Resources & Links:

• Follow Rachel Kitto
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months. 

Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.

In today’s episode, we cover:

• The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 months
• Elea’s goals for growth in the next year
• Strategies for content
• What the Scalability program has done for her business
• How email marketing plays a huge role in her launches
• Where a majority of Elea’s sales come from
• Tips for staying focused and taking care of yourself
• How to sell to different personalities

Connect with Elea: 

• Connect on Instagram @living.with.elea or @businessof_realestate
• Visit her website

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/

Resources & Links:

• Elea’s Playbook
• Elea’s Instagram JUMPSTART Masterclass
• Elea’s Realtor Content Vault
• Elea’s FREEBIE: 14-Day Lead Generation Challenge
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube. 

Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing. 

Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it’s taking to get back into the swing of things. 

In today’s episode, we cover:

• Tips for creating content on YouTube
• What equipment to use to start creating content
• YouTube tips and tricks to drive traction from visitors
• How to ideate content 
• Why optimizing your content based on data is important
• Stephanie’s top three strategies for lead generation on YouTube
• SEO tips for YouTube

Connect with Stephanie: 

• Connect on Instagram @stephanielynnkase 
• Follow on YouTube 
• Visit her website

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/

Resources & Links:

• Online Marketing Club waitlist
• Stephanie’s FREEBIE: Scale Your Business with YouTube in Just 4 Hours/Week
• Tubebuddy
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I’m excited that the one and only Brock Johnson is here to talk about paid vs. organic content strategies, money mindset, and hiring. We also dive into so much more! Brock shares about his upbringing in an entrepreneurial family where the mindset was always “We’ll find a way.” Brock gives us full transparency on so many behind-the-scenes strategies and tactics he uses to run an incredibly successful business.

In today’s episode, we cover:

• Paid vs. organic content strategies and how to integrate them to drive leads
• How finding joy in the process makes a good marketer
• How to track leads and conversions
• Optimizing tactics and strategies based on the digital landscape and performance
• What freemiums Brock offers, and how many are active at one time
• Tips on outsourcing any tasks that give you back your time
• Funnel strategy and ideas

Connect with Brock: 

• Follow on Instagram @brock11johnson
• Follow on Threads @brock11johnson
• Follow on TikTok @brock11johnson
• Follow on X @brock11johnson
• Follow on Facebook @brock11johnson
• Follow on YouTube @BuildYourTribePodcast
• Visit the InstaClubHub website
• Listen to his podcasts: Social Media Money Makers and Build Your Tribe

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/11/05/paid-vs-organic-content-strategies/

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU