I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation! 

In this episode, we cover: 

• How this principle applies to you and your business
• Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business
• How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ 

Mentioned in this episode:

Join IG University!

IGU

What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey.

Listen along as I share some of the tough things I’ve been dealing with:

1. I had my lowest income month I’ve ever had in the last 2.5 years
2. A student in one of my offers told me I’m not embodying what I teach
3. A student was plagiarizing one of my offers
4. I had a tragedy in my personal life recently
5. I lost a very large investment in another business
6. I goofed up with something I taught in one of my offers

While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 12: How I’d navigate that
• Episode 20: A hard week: bts reality of my business.
• Episode 21: How I’d navigate that part 2
• Episode 45: Recent failures in business
• Episode 53: Difficult situations I’ve navigated recently + how

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/ 

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success.

She takes a deep dive into:

• High functioning anxiety
• Generalized anxiety
• Imposter Syndrome and how we perceive competency
• The importance of healthy self talk
• How critical restorative rest can be
• Sustainable habits and routines to combat burnout
• Why slowing down matters

Resources & Links:

• The 5 Minute Journal [affiliate link]
• The Secret Thoughts of Successful Women: Why Capable People Suffer from the Imposter Syndrome and How to Thrive in Spite of It by Valerie Young [affiliate link]
• Profit Mavens Summit
• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Dr. Vincent:

• Follow on Instagram @dr.kellyvincent
• Visit her website
• Visit her group practice website
• Download her FREEBIES:
• Anxiety Toolkit
• Imposter Syndrome Workbook
• Holistic Strategies to Boost Mood
• Nourish Your Nervous System
• Somatic Practices to Support Your Nervous System

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the full show notes here: https://myanichol.com/2024/07/02/the-critical-role-of-restorative-rest-in-entrepreneurship-w-dr-kelly-vincent-dr-kellyvincent-episode-74/ 

Mentioned in this episode:

Join IG University!

IGU

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.

Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times!

Kahlea shares:

• What to say or do to reach out to partnerships to pitch yourself
• How to turn gifted partnerships into paid partnerships
• A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates
• What and what not to have in your media kit
• What metrics brands are looking for when hiring a creator or influencer
• What to watch out for or make sure is included in contracts
• What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands
• How to pitch to a brand for a long term partnership
• How to attract brands through your content and accounts

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template

Connect with Kahlea:

• Follow on Instagram @kahleanicolee
• Follow on Threads @kahleanicolee
• Follow Alora Socity on Instagram @alora.society
• Download her FREEBIE: Brand Partnership Pitch Template

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/25/how-to-land-high-paying-brand-partnerships-from-gifted-products-and-become-a-pitching-master-w-kahlea-kahleanicolee-episode-73/ 

Mentioned in this episode:

Join IG University!

IGU

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups.

In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.

Emily dives into:

• What’s changed in the digital marketing landscape since starting her business in 2017
• What’s the best business for women in 2024 in the online space
• What did the transition from the corporate world to becoming a service provider look like
• How do you know how to get started in the digital world as a service provider
• How to avoid burnout
• How do you create your profitable package formula so you can scale your business and gain client retention
• Advice on getting started in the virtual assistant world

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Emily:

• Join The VA School Use code: MYA for $500 off the annual membership
• Follow on Instagram @emilyvdw
• Visit her website
• Check out her TikTok
• Don’t miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/18/scaling-your-business-as-a-service-provider-to-6-figures-w-emilyvdw-episode-72/

Mentioned in this episode:

Join IG University!

IGU

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.

In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:

• Changing platforms and steps to use to make that an easier transition
• How she grew her membership to over 8k and social following to over 650k
• Why experimenting with content to see if it works is important
• Accepting you won’t always be in 100% growth mode
• Leveraging what you’ve already built and continue to build off of it
• How she handled pricing increases with customers 
• Taking four years to add two new stand alone courses
• The success of her membership bringing in 150k a month

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Carly:

• Follow on Instagram @the.blonde.chronicles
• Visit her website
• Check out her TikTok

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

In this episode I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately this makes Red Bull a symbol of vitality and excitement. In today’s episode I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.

I’ll dig deeper into these questions:

• How can you sell the lifestyle that your offers provide?
• What is the physical representation of the emotional aspect that you help people with? 
• What stories can you tell that will create more community connection?
• How can you create a legacy for your brand?
• Does your life represent your message?

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 67: Business effects part 1 - IKEA
• Episode 68: Business effects part 2 - Amazon
• Episode 69: Business effects part 3 - Apple

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/04/business-effects-part-4-red-bull-episode-70/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is part three of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

This episode dives into the Apple Effect: making things work together to create a seamless user experience. In our businesses, this means creating a cohesive experience for our customers across our digital products and offers. Implementing seamless cross sells, complimentary offers, and bundles within your ecosystem drives customer loyalty and repeat customers.

In today’s episode I share four ways to implement the Apple effect into your business to retain customers:

• Building an offer suite strategy
• Selling on the back end of an offer
• Present an offer on the front end to create cross sells
• Bundle offers that go well together

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 67: Business effects part 1 - IKEA
• Episode 68: Business effects part 2 - Amazon

Make sure to hit subscribe/follow so you never miss an episode!

Find the compete show notes here: https://myanichol.com/2024/05/28/business-effects-part-3-apple-episode-69/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is part two of a four-part series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

This episode covers the Amazon Effect: the fact that the quicker people get results, the more likely they are going to want to be repeat customers for a long time. This isn’t rooted in psychology but my personal take on Amazon’s success. When applying it to the offers we create in our own businesses, I’ll dive into questions to ask yourself to get people from point A (their pain point) to point B (the result they want) as fast as possible to achieve a higher completion rate.

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

Episode 67: Business effects part 1 - IKEA

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/05/21/business-effects-part-2-amazon-episode-68/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is part one of a four-part series looking at successful businesses and how we can implement their techniques into our own strategies. Today I cover “The IKEA effect” that’s rooted in psychology. This effect suggests that people feel a sense of pride and achievement from successfully completing the assembly of a product leading them to value the end product more highly than if they had not put any effort into its creation. I share ways you can implement The IKEA effect into three different categories of business:

• Offers, programs, or membership
• One-on-one coaching clients and containers
• Community

I’ll break down how to make your customers feel like a shareholder of your product or brand to strengthen their connection and loyalty. 

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 65: Sales Psychology w/ @natasha.zoryk

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/05/14/business-effects-part-1-ikea-episode-67/

Mentioned in this episode:

Join IG University!

IGU