Today’s episode is spicy! This episode came about because there’s a lot of conversation happening in the business space that speaking to pain points in your marketing is not the way to go and instead you should only speak to their desires. A lot of this conversation is happening on Threads. So in this episode, I’ll share my thoughts on how I believe pain point marketing is a strategic tactic that is very powerful, not just for you getting sales, but for helping your community to feel seen.

Today I’ll walk through 6 ways to effectively use pain points in your marketing:

1. Get specific
2. Use pain points to emphasize and empathize, not shame
3. Use pain points to help people better understand the situation they’re going through
4. Use pain points to serve people on a higher level
5. In marketing come from the energy of “this will help someone feel seen and heard”
6. When you are calling out mistakes share it from a “me” and not “you” perspective

Resources & Links:

• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/02/27/is-pain-point-marketing-dead-episode-56/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode celebrates the one year anniversary of the launch of Radical Disruption, so I have to thank you! To celebrate one year, don’t miss the last keyword in this episode for my fun giveaway! If you need more info on that, listen to Episode 53! 

This episode is all about relationship building on Instagram. I’m going to run through five ways to build relationships and these will be quick, easy and very tangible things you can implement on your Instagram account. 

I’ll dive into these five methods for you to implement: 

1. Ask questions in response to the direct messages that you get
2. Ask for people’s opinions and feedback
3. Lean into the things that you do often
4. Get honest and vulnerable (includes three prompts to guide you)
5. Share your beliefs

Resources & Links:

• Reel I mention in this episode
• Instagram Accounts I mention in this episode:
• @the.blonde.chronicles
• @karrie_locher
• @honeywavecreative


• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/02/20/relationship-building-on-instagram-5-methods-episode-55/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is all about growing your email list. If you do not have a goal this year to grow your list, I am setting the goal for you! Every time I talk about email marketing I get the question “do emails really work”? The answer is yes, it’s one of the most important assets you can have as a business owner. In this episode I will share these 8 strategies and techniques to increase your email list:

• Lead magnet swap
• Be a speaker at an event
• Be a speaker in an online group 
• Be a podcast guest
• Host a masterclass with someone in an adjacent niche
• Add a CTA on feed posts
• Have a pop up on your website
• Have your freebie linked in your announcement bar

Don’t miss the keyword in the episode for my giveaway! If you need more info on that, listen to Episode 53!

Resources & Links:

• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list
• Check out my website
• Now on YouTube

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/02/13/how-to-10x-your-email-list-growth-this-year-episode-54/

Mentioned in this episode:

Join IG University!

IGU

In just a few weeks Radical Disruption will be celebrating its one year anniversary since launch! It’s wild that we've been here for one year! In order to celebrate I have a giveaway planned with fun prizes, so be sure to listen to this episode to get the details on how to enter!

In today’s episode I talk through four difficult situations I’ve faced in my business recently. I’ll share my thoughts about each situation as well as how I navigated each. You’ll hear me walk through these situations:

1. I received a less than kind email from a customer asking for a refund
2. A customer telling me that they don’t like how I run my sales
3. A stolen reel
4. A stolen freebie/lead magnet

Resources & Links:

• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/02/06/difficult-situations-ive-navigated-recently-how-episode-53/

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is about how to create SOPs. I remember when someone was like “you should create SOPs for your business” and I immediately went to Google not knowing what they were talking about! Standard Operating Procedures are step-by-step instructions/processes to help with efficiency and quality control in your business. 

In this episode I’ll walk you through: 

• What types of SOPs I recommend creating
• Why SOPs are so important in your business
• How to create SOPs including tips on using different formats and tools to create them 
• Who needs SOPs

Resources & Links:

• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/01/30/how-to-create-sops-episode-52/

Mentioned in this episode:

Join IG University!

IGU

One of my most frequently asked questions when it comes to Instagram is how to increase story views. I am always telling you to sell and share offers on your stories and you’re wondering how to sell when you have low story views! In today’s episode I’ll dive into five tips that helped me grow from 2,000 average story views to 11,000 average story views.

In this episode you’ll hear me share five tips, ideas, and examples around:

• What average views are based on following size
• How and when to implement stories using interactive features
• How to use Call to Action statements to drive traffic to your stories
• How to best utilize your “Start Here” highlight to keep followers viewing your stories
• Why getting people to add you to their “favorites” feed so your content ranks higher in their home feed is important
• How to use Call to Action statements such as “DM me for xyz” is a game changer in gaining more story views

Resources & Links:

• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/01/23/how-i-5xd-my-instagram-story-views-episode-51/

Mentioned in this episode:

Join IG University!

IGU

Today I am recording my very first episode since having a baby! I am already starting off strong with some behind-the-scenes and honesty around how things are going.The questions I’ve been getting a lot are about having a baby and it’s only fitting that on my first official episode back I talk about navigating business after having my baby girl in October! Please note this episode is applicable to many situations that are about preparing for and learning lessons while taking any time away from work, not just for maternity leave. 

In this episode you’ll hear me dive into these 6 questions: 

1. What helped most when it came to preparing for maternity leave?
2. What do I wish I had done prior to maternity leave?
3. Why didn’t I use up all the prep time that I had for maternity leave?
4. What have I learned since having a baby?
5. How has/will things change now that I’ve had a baby?
6. I talked about not wanting kids at one point, how did that change and looking back what would I tell myself in that moment?

Resources & Links:

• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE
• Manychat

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.myanichol.com/navigating-business-after-baby-episode-50

Mentioned in this episode:

Join IG University!

IGU

Today's episode is part two of a four-part client spotlight series where I am bringing on a few of my clients to talk about their journey as an entrepreneur and the key pieces that have led them to massive success. Today’s guest is Emily! She was one of my very first one-on-one coaching clients, at that time she had 800 followers on Instagram, she now has over 100,000! 

Emily Cooper is an epidemiologist turned full-time traveler and content creator. In 2021, she started her social media platforms and website, Emily Eats and Explores, to teach women how to confidently travel solo. She has since worked with major travel brands, tourism boards, and travel companies, while hosting her own group trips around the world. Today, Emily teaches her community of over 90,000 how they can get paid to travel the world. Emily has been featured in Newsweek, Huffpost, and is the co-host of the top travel podcast, Travel Chat with Ashley and Emily.

In today’s episode we chat all things:

• Brand partnerships: pitching yourself, collaborations, and negotiating contracts
• Having multiple income streams
• The importance of both short and long form content as a business owner
• Emily’s growth and success 

Resources & Links:

• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Emily:

• Visit her website and join her email list
• Follow @emilyeatsandexplores on Instagram
• Find her on LinkedIn
• Subscribe/follow her podcast, Travel Chat with Ashley & Emily
• Enjoy Emily’s FREEBIE: How to Make $5K/mo While Traveling (FREE Masterclass)

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Find the complete show notes here: https://www.myanichol.com/client-spotlight-2-high-paying-brand-partnerships-w-emily-cooper-episode-49

Mentioned in this episode:

Join IG University!

IGU

Happy New Year! Today’s episode kicks off part one of a four part client spotlight series where I am bringing on a few of my clients to talk about their journey as an entrepreneur and the key pieces that have led them to massive success. 

Today’s guest is Tina (Christina Marshall). Tina has always loved everything about the bookish world and has always been a big reader. After a year of having a bookstagram account sharing her love for books, forging relationships with authors and publishers, and growing her account from 0-90K, she realized that she had something many other people could benefit from—an understanding and strategy for growing a community in the book niche. She has helped debut authors to best selling authors craft accounts that get their books into the hands of people who will love them. She has coached everything bookish toward success, from bookish businesses launching products to helping hobby accounts monetize.

In today’s episode, we cover: 

• How she took the leap to leave her stable coaching job of 11 years to start her own business
• What fear she faced starting a new business with three small kids and
• What offers she joined from me that helped along her journey
• How she turned her account from a hobby to a successful, revenue generating platform
• How she hit her biggest milestone of $100k in revenue in just 9 months
• How she focused on niching down her business to be successful 

Resources & Links:

• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Christina:

• Visit her website
• Follow @bookedtildawn on Instagram
• Check her out on TikTok
• Read her new blog

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.myanichol.com/client-spotlight-1-100k-in-9-months-w-christina-marshall-episode-48

Mentioned in this episode:

Join IG University!

IGU

As I was thinking about what I wanted to share in the very last episode of the year, I thought this is a lot of pressure! What do I leave people with that’s super impactful?! After thinking about it for a few weeks, I decided to share two impactful questions. I’ve been asked these questions throughout my journey in business and these are the two questions that have really stuck with me. 

In today’s episode, I'll share two impactful questions to ask yourself:

• What do you want to be known for?
•  Instead of always asking how you can make more money, ask yourself how can you make what you’re already making right now even easier?

Resources & Links:

• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• List Building 101
• 100 Hook Ideas - FREE GUIDE

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://www.myanichol.com/two-impactful-questions-episode-47

Mentioned in this episode:

Join IG University!

IGU