Today’s episode is spicy! This episode came about because there’s a lot of conversation happening in the business space that speaking to pain points in your marketing is not the way to go and instead you should only speak to their desires. A lot of this conversation is happening on Threads. So in this episode, I’ll share my thoughts on how I believe pain point marketing is a strategic tactic that is very powerful, not just for you getting sales, but for helping your community to feel seen.

 

Today I’ll walk through 6 ways to effectively use pain points in your marketing:

1. Get specific
2. Use pain points to emphasize and empathize, not shame
3. Use pain points to help people better understand the situation they’re going through
4. Use pain points to serve people on a higher level
5. In marketing come from the energy of “this will help someone feel seen and heard”
6. When you are calling out mistakes share it from a “me” and not “you” perspective

 

Resources & Links:

• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• 100 Hook Ideas - FREE GUIDE

 

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

 

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/02/27/is-pain-point-marketing-dead-episode-56/

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