What does it really take to build your first million when there’s no overnight success story to follow? In this episode, I sit down with Maria Hatzistefanis, founder of Rodial, to break down how to identify the right gaps in your business before you scale, when to hire and who to hire, and why your first million may take longer than you expect. Maria shares how she built Rodial from scratch, turned Snake Serum into a breakout product, and used a Kylie Jenner connection to drive US growth with the Kardashian family. We also talk about influencer marketing, taking smarter risks, learning from major business mistakes, and what it really takes to keep growing when the hype fades. Tune in for lessons that can help you build, scale, and grow your business toward that first million.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

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In this episode, you will learn:

00:00 Meet Maria Hatzistefanis, founder of Rodial.

05:30 What losing your job can teach you about finding your next opportunity.

11:45 How to spot a gap in the market and create a product people need.

13:15 Ways to get your product into stores and build credibility when nobody knows your brand.

17:30 How to know when your business is ready to expand into new markets.

21:15 What to do when you freeze during a high-stakes business conversation.

25:15 The branding decision that turned Rodial's Snake Serum into a viral sensation.

30:30 How Kylie Jenner and the Kardashian family helped Rodial grow in the US.

34:00 What has changed about influencer marketing?

37:00 How long did it take Maria to reach her first million in sales?

40:45 The major financial mistake that taught Maria how to take smarter risks.

42:45 Maria's advice for women going through a difficult season in business.

44:45 How appearing on Dragons' Den helped grow Maria's visibility and business profile.

47:15 The book to read when you're ready to build your first million.

Resources + Links

Get your copy of Maria’s new book, How to Make Your First Million HERE!

Check out Maria's first book, How to be an Overnight Success HERE!

Learn more about Rodial HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Maria on IG: @mrsrodial

How do you build a brand with more than 10 million followers? PlantYou founder and New York Times bestselling author Carleigh Bodrug shares the content strategy that helped her turn a simple Instagram account into a massive online community and global brand. We talk Instagram growth, creating repeatable content formats, analyzing what works, increasing Reel retention, building an email list, monetizing your audience, and why your first posts are supposed to be cringey. If you’re a creator or entrepreneur trying to grow your personal brand on social media, this episode is your masterclass in creating content people actually want to follow.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Meet Carleigh Bodrug, CEO and founder of PlantYou.

04:30 How documenting your journey can become the foundation of a recognizable brand.

08:00 Why creating before you feel confident is the fastest way to build your skills.

11:30 The content you almost never post can sometimes perform the best.

14:15 How a content format can become a signature people recognize.

18:30 Ways to use analytics to decide what content to repeat.

21:45 When to delete, re-edit, and repost a Reel that isn't performing.

22:45 Tips to use visual, text, and talking hooks to keep people watching.

25:30 How to turn social media followers into a deeper relationship with your audience.

27:45 How audience feedback can guide your content strategy and product ideas.

30:00 How Carleigh turned a $7.99 meal plan into a full-time business.

33:00 Why you can start monetizing before you have a massive audience.

37:00 Which content channels can help you sell during a launch.

37:45 Ways freebies and lead magnets can grow your email list.

38:45 How to create products that solve your audience's real-life needs.

41:30 How to create boundaries when you genuinely love your work.

43:15 What to focus on during your first 60 days of building an Instagram brand.

Resources + Links

Get PlantYou Quickies and grab the freebies HERE!

Learn more about PlantYou HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Carleigh on IG: @plantyou

What actually happens when more people know your name? In this episode, I sit down with Pat Flynn, founder of Smart Passive Income, and Liz Wilcox, email marketing expert and new owner of SPI, to talk about what visibility does for a business, why the right audience matters more than a massive audience, and how to build a business that thrives beyond its founder. We talk about starting with almost nothing, why connections can matter more than cash, what Liz learned from being watched by millions on Survivor, and the surprising ways massive visibility can help and hurt your business. Get ready to rethink visibility, community, and what it really takes to build a business that lasts.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Does visibility mean more money, customers, and opportunities?

02:45 How Pat built Smart Passive Income after getting laid off.

05:30 How Liz turned an RV travel blog into a profitable online business.

11:00 Do you really need money to start an online business?

14:00 Why the right connections are more valuable than having more money.

18:45 Did Survivor actually grow Liz’s business?

22:30 What should you consider before selling or handing off your business?

28:00 What happens when you're too close to your business to think about selling it?

32:15 Why you don’t need a massive audience to become the go-to person in your niche.

35:00 How to bring someone new into your business without losing what makes your brand special.

39:15 Tips to create an engaged community instead of just another membership.

43:00 What makes a community different from a membership?

45:30 Ways to create offers that get people to take action.

48:15 What would you do if you had to start your business from scratch?

Resources + Links

Learn more about Smart Passive Income HERE!

Explore the Superfan System HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Pat Flynn on IG: @patflynn

Liz Wilcox on IG: @thelizwilcox

Are you watering yourself down because you're afraid of what people will think? In this episode, I sit down with  Taylor de la Fuente, founder of Bigmouth Copy, to talk about how to find your unique point of view, create thought leadership, and become known for something people actually remember. Taylor shares how she helps business owners turn their ideas and opinions into messaging that stands out, plus why being “vanilla” makes you forgettable and how to find the topics you should keep talking about. Tune in to learn how to stop hiding, get brave, and open your big mouth.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Meet Taylor de la Fuente, the big mouth behind Big Mouth Copy.

05:30 Taylor’s top tip to help you overcome writer's block.

08:30 What should you look for when using AI to help write your content?

10:30 Why you need a strong point of view to build a memorable business.

14:30 What is the difference between good content and thought leadership?

16:45 How going against the industry standard can help you find your unique point of view.

21:15 What to remember when you think you have nothing interesting to say.

23:45 How can you find the topics you should keep talking about?

26:45 How to identify the disruptors and opinions that can shape your thought leadership.

29:45 What content format works best for sharing thought leadership?

32:45 How to use carousels and calls to action to turn content into conversions.

36:15 What business owners need to stop doing online.

39:00 Taylor's thought leadership prompt to help you open your big mouth this week.

40:00 How to work with Taylor and find your own “special sauce.”

Resources + Links

Get Taylor's FREE “Special Sauce” questions to help you uncover what makes you different and identify your thought leadership HERE!

Learn more about Taylor and Bigmouth Copy HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Taylor on IG: @bigmouthcopy

Think you have to constantly be on camera to build a personal brand? In this episode, I’m breaking down why your personal brand is not your face, your content format, or how entertaining you are. It’s the ideas, expertise, stories, and perspectives people associate with your name. I’m sharing how to choose sustainable formats that support your expertise, package one core idea in multiple ways, create content that drives business results, and stop feeding the content machine just for the sake of posting. Tune in to learn how to stop performing for the algorithm, package your expertise in a way people remember, and build a personal brand around what you want to be known for.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Visibility without expertise can make you popular but not profitable.

02:00 How carousels helped me reach millions without relying primarily on video.

03:45 A look inside the Visibility Vault and its customizable Canva templates.

04:45 The moment I realized I was treating visibility like a performance.

08:30 Do you really need video to become known online?

11:15 The packaging problem that makes great expertise look forgettable online.

13:00 Why repeating your core ideas is what makes your personal brand recognizable.

15:30 What do you want people to say about you when you're not in the room?

18:00 The Visual Hook Story Action framework for creating stronger carousels.

20:30 What happened when my agency packaged Lori Harder's expertise for Instagram.

24:45 Why you shouldn't build your entire content strategy around a format you hate.

28:00 Virality, visibility, and being remembered are not the same thing.

33:00 What do you actually want people to know you for?

35:45 How one core idea can generate 25+ content posts.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

What does it take to build a successful brand while navigating pivots, setbacks, and the pressure to keep growing? In this episode, I sit down with Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective, to talk about the lessons behind building an iconic brand, knowing when to pivot, and creating products people want. Rebecca shares the story of how Jenna Elfman helped turn one of her shirts into a must-have and the lessons she learned about following customer demand. We also dive into the common struggles women founders face and how to stay resilient through the highs and lows of entrepreneurship. Tune in to learn how to build, adapt, and keep moving forward through every stage of your business and life.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Meet Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective.

05:00 How do you know when it’s time to pivot and change the direction of your life?

09:45 How Jenna Elfman helped turn Rebecca Minkoff’s shirt into a must-have.

13:00 Why your network is one of the most important things you can build.

14:00 What people often misunderstand about building a successful brand.

16:45 How can you use customer demand to create products people want?

22:45 Why unglamorous work can prepare you for opportunities you never expected.

25:15 What happens when a major opportunity doesn't go as planned?

31:15 Why women founders need more support, resources, and community.

34:15 What are the most common struggles women founders face when building a business?

36:00 How Rebecca protects her boundaries while building a business and raising four children.

38:45 Does success cost you too much?

40:00 The business rule Rebecca Minkoff will never break.

Resources + Links

Listen to Rebecca’s podcast, “Superwomen with Rebecca Minkoff” HERE

Learn more about Rebecca Minkoff and shop her latest handbags HERE

Learn more about the Female Founder Collective and apply for an upcoming cohort HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Rebecca on IG: @rebeccaminkoff

What are you automatically saying NO to when you say YES? In this episode, I share a mindset shift that has completely changed how I evaluate opportunities, success, and what I choose to say yes to. I talk about opportunity cost, why money and visibility aren’t the only things worth considering, how to calculate the real cost of your time and energy, and the questions I’m asking before making big decisions. I also dive into how to tell the difference between fear and misalignment, why you’re allowed to outgrow old dreams, and how to evaluate opportunities based on what they require from your time, energy, focus, peace, and relationships. Tune in to learn how to make decisions that support not just the business you’re building, but the life you want to live.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Why revenue is not the only currency in your life.

02:45 What happens when opportunities start coming to you.

04:00 The question that can change how you evaluate every opportunity.

07:30 Is what this opportunity gives you worth what it takes from you?

09:30 The costs behind every opportunity you say yes to.

12:15 Why time with your family can be worth more than revenue.

13:30 When is saying yes still the right move for your business?

16:00 A great opportunity can still be the wrong opportunity for you.

18:15 Ask yourself this question before turning down an opportunity.

21:15 The checklist for deciding what to say yes to.

24:00 Why you’re allowed to outgrow your old dreams.

26:00 Why your YES should become more expensive as you build your life.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Meet Natalie Barbu, founder and CEO of Rella.

06:30 How to know when an idea is worth pursuing.

08:15 What do you do when your business has just $25,000 left in the bank?

11:00 How Natalie raised $1 million after hearing hundreds of no’s.

14:15 The viral video that changed the future of Rella.

15:30 The content shift that can turn viewers into customers.

19:30 Why every growing business needs SOPs and better systems.

22:00 The systems that can make your content workflow easier to manage.

23:15 How can you organize your content so your team stays on the same page?

25:00 How Natalie uses AI to simplify her content strategy.

27:30 The content framework that turns pain points into customers.

29:30 Build meaningful connections that can open doors for your business.

32:30 Why niching down can help you grow faster online.

34:00 How often should you post on social media to grow your business?

36:15 What to do when you have an idea but don’t know where to start.

Resources + Links

Learn more about Rella HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Natalie on IG: @nataliebarbu

What if not everything that goes wrong deserves your energy? In this episode, I share the “oh well” mindset that helps you stop spiraling, release comparison, and move forward when things don’t go as planned. I break down how to catch yourself before overthinking takes over, reframe rejection as redirection, trust your own timeline, and create space for the opportunities that are meant for you. Tune in to learn how to protect your energy, let go of what isn’t aligned, and keep moving forward with more peace and confidence.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com/chc

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Are you giving too much energy to things that simply didn’t work out?

03:15 What comparison is making you believe about yourself.

06:00 How to use “oh well” in business, motherhood, and comparison.

08:30 The “oh well” mindset for moving through disappointment.

09:45 What to do when a dream client doesn’t respond.

12:15 Why you don’t need to chase what’s meant for you.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

What does it take to keep growing when your old strategies no longer work? In this episode, I sit down with Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech, to talk about staying relevant, evolving your business, and knowing when it’s time to change the way you work. Morgan shares how to use AI as a strategic partner to reduce your mental load and prepare your business for what’s next. We dive into agent engine optimization, personal branding, delegation, visibility sprints, and recognizing when an old strategy is no longer working. Tune in to learn how to build the skills, systems, and mindset you need for what’s next.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com/chc

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Meet Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech.

06:30 What’s one rule you had to unlearn to grow?

09:00 How to know when you’ve reached your growth limit.

14:15 What to change when your business is draining your energy.

18:45 What should every entrepreneur start using AI for?

22:00 How to make your brand easier to find through AI search.

24:45 The skill that will matter whether you hire humans or AI.

29:15 What makes a personal brand stand out in a world of polished content?

34:30 When should you move forward even if you don't feel ready?

37:30 What success looks like when you stop chasing the next number.

41:15 What learning to make money can give you beyond financial success.

Resources + Links

Get Morgan DeBaun’s book Rewrite Your Rules HERE!

Learn more about Morgan DeBaun HERE!

Learn more about AfroTech HERE! 

Learn more about Blavity Inc. HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. 

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Morgan on IG: @morgandebaun

Morgan on LinkedIn: @morgandebaun