➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Matt Spangler cuts through the noise and shows agents what actually moves the needle: clarity on who you serve, creativity that stands out, and marketing that’s built for real business—not busywork. He breaks down niche focus, pillar events, and content that actually gets noticed.

The real shift comes when agents see how AI can help them think, ask better questions, revive old clients, and spark new deals in minutes. This convo flips the switch on how agents market, grow, and stay ahead.

➡️ Show Links

Linkedin: https://www.linkedin.com/in/mrmattspangler/

➡️Timestamps:

0:00 Matt Spangler’s two decades in marketing.
1:12 Welcome to X Factor Marketing.
4:17 Real estate branding requires two things.
9:06 Focus weekly time on your core customer.
14:15 It’s all about pillar events.
18:36 Let’s talk content creation.
26:02 Back to the AI conversation

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RealEstateMarketing #AIForAgents #PersonalBranding

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

If you're a woman in leadership, aspiring entrepreneur, or content creator struggling with burnout, imposter syndrome, or scaling authentically—this episode is your blueprint. Gina shares raw pivots from catering to influencer marketing, monetizing Instagram anonymously, hiring passionate fans, & turning group chat roasts into Gucci/Met Gala collabs + a fiction TV deal in development.

➡️ Show Links
Instagram: https://www.instagram.com/ginatash/
Facebook: https://www.facebook.com/TheGinaTash/

➡️ Timestamps

0:15 Gina Tash: From Chef to Viral Meme Empire Builder  
1:26 From Culinary School to 100M+ Impressions/Month  
1:40 The Chef Dream: George Brown College & Food Network Obsession  
3:50 Culinary School Was the Hardest Thing She’s Ever Done  
4:25 Entrepreneurial Mindset: “If I Do It, I Do It Properly”  
7:10 Monetization Begins: Brands Pay $200+ for Posts at 5K Followers  
9:03 Growing Pains: Delegating, Hiring, Protecting the Brand Voice  
14:21 Dream Brand Collabs: Gucci, Valentino, Met Gala  
16:36 Viral Content Formula: “We Know in 5 Seconds If It’ll Blow Up”  
18:34 Consulting Brands on Viral Social Strategy  
20:15 Gen Z Wants Messy, Real, Behind-the-Scenes Content  
25:17 “We Never Tie – Majority Wins or We Debate It Out”  
26:41 What’s Next? TV, Books, Side Projects & Infinite Growth  
27:32 Her X Factor: “Making Women Feel Less Alone”  

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. 

Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.

➡️ Show Links

Instagram: https://www.instagram.com/homesdotcom/
Website: https://www.homes.com/
Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#

➡️ Timestamps:

0:18 GEICO legacy & iconic campaigns
1:18 What is a challenger brand?
2:37 Early career: UPS vs FedEx, GEICO 2006
4:05 Innovation under pressure
5:19 Brand personality is the ultimate asset
6:30 Shift from TV to omnichannel
8:26 Know your identity → know your risks
9:09 Homes.com: Mission-driven challenger
10:58 GEICO innovation: 3–4 storylines in TV
13:05 Homes.com = Robin Hood fixing lead models
13:55 “Your Listing, Your Lead” explained
14:38 Zillow model vs Homes.com (never sells leads)
15:02 Agent-first: Faster sales via internet power
16:01 Super Bowl 2024 launch breakdown
16:25 Dan Levy + Heidi Gardner inject personality
18:06 Acquired & flipped to non-lead-diversion
18:30 Super Bowl = massive exposure play
20:01 Top-funnel → mid-funnel education
21:18 Old channels reborn: Direct mail, email
22:09 Agents: Layer your brand on Homes.com
23:30 Myth: Talk = 2.5X growth (McKinsey)
24:44 Not all PR is good PR
25:10 Create cultural conversations
26:37 X Factor: Extreme competitiveness

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

How do you build a lasting brand in a noisy, fast-changing world?
By doing the work, leading with purpose—and letting your story become your strategy.
In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.

Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.
Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.

➡️ Timestamps

00:00 — Welcome & Introduction
01:00 — Andrea’s journey from cheerleader to creator
04:30 — Building a brand through community, not campaigns
07:15 — The power of storytelling in leadership
10:05 — How to overcome fear and “fail forward”
13:20 — AI as your research partner (not your replacement)
17:00 — Courage, authenticity, and women leading differently
22:45 — The Miami Women Dinner Series and community building
26:00 — How to overcome on-camera nerves and show up confidently
29:00 — Andrea’s personal X Factor

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Ricky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.

➡️ Timestamps

00:00 Welcome + Why Mindset Matters for Women in Leadership
01:26 What Is Mindset Fitness? Ricky’s Powerful Definition
03:18 Feminine Energy & Burnout: The Hidden Power Shift
04:17 The Confidence Gap: Why Women Hold Back
07:38 Speaking Up Isn’t Optional—It’s a Responsibility
09:01 Judgement, Fear & Visibility: How to Build Real Confidence
11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe
15:56 The Framing Technique That Will Change Your Mindset
20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship
27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly
24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders
26:19 Reactive vs. Proactive: A New Approach to Supporting Women

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Maria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.

➡️ Show Links

Instagram: https://www.instagram.com/maria.wendt/
Website: https://www.mariawendt.com/
LinkedIn: https://www.linkedin.com/in/mariafwendt/
Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/
X/Twitter: https://x.com/mariafwendt

➡️ Timestamps

00:00 Maria Wendt, From $63 to 7 Figures
01:27 Entrepreneurship Lesson at Age 7
03:11 Moving to Instagram and Building Trust Through Vulnerability
06:33 Blue Ocean Strategy: Go Where Everyone's Afraid
08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It
09:43 Content Systems: Batching 40 Reels and Repurposing 85%
16:34 Mission to Empower Female Entrepreneurs
20:00 Challenges Women Face as Cultural Expectations Shift
23:00 Advice for the Messy Middle: Consistency Over Perfection
25:49 X Factor: Kindness Opens Doors

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Seth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/sethsiegler/

➡️ Timestamps

00:00 Seth Siegler, Innovator in Real Estate Tech
00:04 Chief Innovation Officer at eXp Realty
00:12 Agents Worry About Being Replaced by AI
00:18 AI Enhances, Doesn't Replace Real Estate Professionals
00:32 Building iBuyer Systems and Luna 2.0 Chatbot
01:25 From Real Estate Family to Agent and Tech Founder
02:36 First Startup Tech for Brokerage Gained Traction
03:07 Meeting eXp's Glenn Sanford at a Hackathon
04:48 Role as CIO Forward-Thinking, Applying Emerging Tech
11:33 AI Training Helping Agents Use AI for Business Growth
17:40 Citizen Developers Non-Coders Building Software with AI
23:57 Rewarding Projects Evangelizing AI's Potential for Agents

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Gina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.

➡️ Show Links  

Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  
Travis's Instagram: https://www.instagram.com/travis.mullen.85/  
The Gated Group: https://gatedgroup.com/

➡️ Timestamps  

00:00 From Reality TV Spotlight to Real Estate Arena  
02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  
03:21 The Transition: Using Platform to Create Something Else  
04:35 "We're Really Doing the Work" - Beyond the Celebrity  
05:19 Making Yourself Approachable Despite Fame  
06:27 When Perception Works Against You  
07:40 "We Are the Most Powerful Marketing Team"  
08:52 "Be the Celebrity of Your Own Market"  
09:43 One Brand Strategy: Personal + Professional  
11:19 The Gated Group: Building Something Bigger Than Names  
12:52 The Gate Symbolism: Keeping Clients Safe  
15:16 Why EXP Realty Was the Right Fit  
17:10 Each Other's X-Factors: Connection vs. Problem-Solving  
21:56 Partnership Advice: Stay in Your Lane  
25:18 Future Vision: Quality Over Quantity Team Growth  
27:09 Being a Tool in Other Agents' Tool Belts

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Summer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/summergoralik/

➡️ Timestamps

00:00 From Following Suspects to Following Her Own Path
01:24 The 10-Second Elevator Pitch That Wins
02:14 "I Have That Insider Knowledge"
03:17 Company of One: The Solo Empire
04:21 Escrow Drove Me to Government Work
05:08 Pregnant, Followed Home, Time to Pivot
05:44 "No One's Going to Pay for Compliance" (Wrong)
06:33 The Article That Built a Business
07:30 "Don't Give Away So Much" (I Do Anyway)
08:36 Being Too Honest on LinkedIn Works
10:16 Teaching Boring Things People Actually Need
11:43 "We Will Officially Be Poor" - Proving Him Wrong
13:27 Compliance Is Trending (Finally)
14:36 The DRE Question That Gets Every Broker
15:25 Stop Waiting for the 11th Hour
18:34 My X-Factor: Unfiltered Honesty

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Darryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.

➡️ Show Links

https://www.darryldavisseminars.com/
https://www.linkedin.com/in/darryldavis/

➡️ Key Segments

0:00 – Emancipated at 16: The Tough Childhood That Built a Champion
0:17 – From 19-Year-Old Rookie to Top Producer Overnight
0:31 – Building Long Island's #1 Office (Against All Odds)
0:39 – Finding Your Unique Voice When Everyone Sounds the Same
1:04 – "Real Estate Saved My Life" – The Healing Power of Helping
1:08 – Mindset Medicine: What New Realtors Actually Need to Hear
2:15 – Starting at 19: When Hunger Beats Experience
3:37 – Stop Copying, Start Being: Authentic Personal Branding
5:06 – Your Voice Is Your Superpower (Use It)
6:37 – Agents Over Politics: Choosing Service in Divided Times
7:43 – New Realtor Reality: Your Mindset IS Your Income
10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations
12:27 – The Name Tag Millionaire: Wearing Success Everywhere
13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing
14:40 – Metaphors That Sell: Making Complex Concepts Click
17:19 – How Selling Houses Healed Childhood Anger
19:54 – Darryl's X Factor: Studying Human Connection Like a Science
21:08 – The Million-Dollar Smile: Your Most Underused Business Tool

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/