➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.

You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.

➡️ Timestamps

0:00 Why cold calling didn't work for John
1:47 The mindset shift to becoming a "lighthouse"
2:35 How $75M in sales came from Facebook groups
3:00 Why your group should NOT be about real estate
4:51 The secret sauce: in-person events that capture leads
6:23 How Facebook recommends your group to the right people
7:43 The weekly content schedule that builds trust
10:23 Business Tuesday: the algorithm hack that keeps you visible
12:10 How to leverage client testimonials for instant credibility
14:01 How to run events for "free 99" using sponsorships

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