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She once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd done her whole career. She breaks down exactly why most small business owners think about ad spend completely wrong, how to pick the right platform for your business, why your mindset about money is the first thing that needs to change before you ever run your first ad, and the three things she's always paid for — skill, speed, and energy — that turned every investment into a 10x return.

➡️ Timestamps

0:00 From $3 guacamole fights to $200M in ad spend — Ashley's story
2:35 Why Ashley's been in advertising since day one out of college
3:17 Why people are scared to spend money on ads
4:37 The floating analogy — why you just have to do it
5:35 The first thing Ashley addresses with every new student: money mindset
6:04 Why "build it and they'll come" is killing your business
6:29 The bad date analogy — one bad ad isn't a reason to quit
7:02 How to figure out where to actually spend your ad budget
19:24 Cost per lead by platform and why Google leads cost more
20:26 The Chipotle guacamole fight that changed everything
22:21 Three failed businesses before going all-in on paid ads
23:11 Paying for speed: how her first investment led to a six-figure day
24:07 Pay for skill, pay for speed, pay for energy
26:04 Ashley's X factor: seeing possibility in people before they see it themselves

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