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Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. 

John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Five things you’ll learn from this episode:

1. How your brand can benefit from being immersed in the esports and gaming space
2. What the difference is between gaming and esports
3. How to get started and connect with the gaming and esports communities
4. How to collaborate with esports and gaming content creators to reach a larger audience
5. The most creative ways brands have marketed in the gaming community 

Quotables

• “Gaming is a sleeping giant.” -@JOHNJJHIGGINS
• “A lot of the biggest earners in gaming aren’t necessarily the best players. It’s the content creators, the people that are on Twitch.” -@JOHNJJHIGGINS
• “When you look at gaming you should really look at the content creation aspects and how all these games have become more social.” -@JOHNJJHIGGINS
• “Around 70% of all revenue in esports is sponsorship.” -@JOHNJJHIGGINS

If you enjoyed this episode, would you please share it with others and leave us a review?

Guest’s contact info and resources:

• John Higgins on LinkedIn
• John Higgins on Twitter: @JOHNJJHIGGINS
• OS Studios

Additional Resources:

• KFCConsole
• BudLight BL6 Gaming Console

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.