unSeminary Podcast

How Your Church Can Have the Best Year-End Ever with Kenny Jahng

09.14.2023 - By Rich BirchPlay

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Welcome back to the unSeminary podcast. Today’s podcast is the first of a two-part series with my friend, Kenny Jahng, the founder of Big Click Syndicate which helps cause-driven organizations get their messages in front of the right audiences.

Did you know the last 45 days of the year are crucial for charitable giving? Because people are thinking about being generous during this time, it’s a critical time for nonprofits. But that also means your people are bombarded with many different good causes. Don’t miss this conversation with Kenny to discover how your church can encourage giving as a spiritual discipline while increasing your mission’s impact in the upcoming year!

* The last 45 days. // The last 45 days of the year are a golden period for charitable giving because people are more inclined to be generous during this time. However, the digital age has broadened the range of causes people can support, making it a crowded space for nonprofits. Churches, though, have an edge. More than merely a transaction, giving is a spiritual discipline with a greater purpose which leads to a larger faith conversation. Moreover, unlike nonprofits that may only have one annual event to gather supporters, churches regularly interact with their donors.

* Overcoming obstacles. // Despite the advantages, churches may not fully leverage the last 45 days of the year due to reasons like holiday burnout and discomfort talking about money in church. There’s also the tension between driving attendance and promoting giving during the Christmas season. However a well-structured year-end campaign can appeal to the community around you and create a connection between giving and increased attendance.

* Best Year-End Ever. // To address the challenges churches face around developing a year-end campaign, Kenny along with Carey Nieuwhof and Rich have developed a coaching cohort, Best Year-End Ever, focused on helping churches have their best year-end ever in terms of giving. Best Year-End Ever is structured with a step-by-step process, providing weekly or bi-weekly online meetings to guide churches through the campaign. Despite covering 87 different aspects, participants have found the program manageable and not overwhelming. The program emphasizes a “quick to apply” mindset, focusing on execution rather than debating and analyzing the process.

* Ready-to-use templates. // One of the highlights of Best Year-End Ever is the library of ready-to-use resources. Professional designers have created assets and design templates for various marketing materials, such as brochures, video scripts, social media templates, and text messages. These templates are customizable and cater to different church personalities, whether they are modern, traditional, or somewhere in between.

* Work the plan. // The team at Best Year-End Ever has done all the planning work for church leaders so all they need to do is work through the plan. In fact, Kenny and his team are so confident in their proven process that they are offering a 100% money-back guarantee if participants are not satisfied with the results. This guarantee is aimed at activating more leaders, supporting them in funding their ministry visions for the next year, and helping them as they engage their congregations.

To find out how you can get involved in the Best Year-End Ever coaching cohort, visit bestyearendever.com.

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