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Guest:

Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.

Five things you’ll learn from this episode:

1. Why are marketing managers scaling down their outside agency resources? 
2. Can a PR agency be a full-service integrated advertising agency? 
3. What makes a client decide to delegate work to agencies vs. bring the work in-house?
4. What’s the process of hiring a PR agency? 
5. Should brands market during a recession?

Quotables

• “A current trend is most clients have more than one agency relationship.” — @drewmclellan
• “Clients prefer to work with an agency that has a depth of expertise in their vertical, industry, or audience.” — @drewmclellan
• “Unless the person who is making that buying decision has been around the block for a while and has a deep background in marketing, nobody’s quarterbacking the game and making sure that everybody’s efforts are moving the ball in the same direction.” — @drewmclellan
• “The more the agency knows, the more a good agency can help you get the most out of your time and money that you’re buying.” — @drewmclellan
• “One of the mistakes that clients make is that once they hire an agency, they only talk functionally about the work. They don’t step back and talk strategy.” — @drewmclellan

If you enjoyed the episode, would you please leave us a review?

About Drew McLellan

For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.

Contact info and resources:

• Twitter: @drewmclellan
• LinkedIn: https://www.linkedin.com/in/drewmclellan/
• Website: https://agencymanagementinstitute.com/
• Podcast: https://agencymanagementinstitute.com/agency-owner-podcast/
• COVID-19 resources: https://agencymanagementinstitute.com/covid-19-agency-survival-tools/

 Additional Resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

Presented by:

ReviewMaxer
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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.